What we measure when we do GEO in the UK
A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.
More than 200 clients trust us.
GEO, short for generative engine optimisation, is the work of getting AI assistants to name your company in their answers. We do it for businesses in the UK, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
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And more than 200 clients who have already trusted Vértigo.
A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
the UKUKWorldwide
We have a page for each of the 89 largest cities in the UK.
In nationwide questions AI names very few brands. To be among them you need press coverage, comparison articles and a website that explains clearly what sets you apart. We work from our office in Murcia, Spain, with companies abroad. Meetings are by video call and in English.
Three examples of GEO in the UK
Many people describe their case to an AI assistant before they call a firm. If your site explains each practice area clearly, you are easier to cite when the question is about your city.
More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.
People about to build ask AI about timings, permits and firms. Your projects explained with facts are the best source you can give it.
GEO agency across the UK
Basildon Basingstoke Bath Bedford Birkenhead Birmingham Blackburn Blackpool Bolton Bournemouth Bradford Brighton Bristol Burnley Burton upon Trent Cambridge Chelmsford Cheltenham Chesterfield Colchester Coventry Crawley Derby Doncaster Dudley Eastbourne Exeter Gillingham Gloucester High Wycombe Huddersfield Ipswich Kingston upon Hull Leeds Leicester Lincoln Liverpool London Luton Maidstone Manchester Mansfield Middlesbrough Milton Keynes Newcastle under Lyme Newcastle upon Tyne Northampton Norwich Nottingham Oldham Oxford Peterborough Plymouth Poole Portsmouth Preston Reading Rotherham Salford Sheffield Slough Solihull Southampton Southend-on-Sea St Helens Stockport Stoke-on-Trent Sunderland Swindon Telford Wakefield Walsall Warrington Watford West Bromwich Wigan Woking Wolverhampton Worcester Worthing York
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about an employment lawyer in London and for one about a restaurant in London.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We check what each engine says today about your company and about your competitors.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
Content, structured data and media mentions, month by month, with tasks you know about in advance.
AI answers change often. We keep watch and react when your brand moves up or down.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimisation, GEO for short, is the work of getting your company into that reply.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.
Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and enquiries.
It is not compulsory, but it shows. If your website does not appear in search engines, assistants that read the web live have a hard time finding you. A site with sound SEO gives GEO something to build on, and we handle both in the same team.
They overlap almost completely. Different agencies and tools use GEO, AEO, LLM optimisation or AI SEO for the same job, which is getting a company named in AI answers. If you are comparing proposals, look at what each one measures and delivers, since the label tells you little.
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