GEO for businesses in Northampton: how we count progress
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
Generative engine optimisation, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Northampton across ChatGPT, Gemini, Perplexity and the AI results in Google.
Featured in the Spanish press













And so on, past 200 clients.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
NorthamptonUKWorldwide
The population of Northampton is about 250,000. It is part of England. We have pages for 81 cities in England.
With fewer competitors in each sector, a few mentions in local media and a website that explains itself well are often enough to get into the answer. Our office is in Murcia, Spain, about 1,600 km (1,000 miles) away and one hour ahead of you. We meet by video call. Nearby, we also cover Milton Keynes, Bedford and Coventry.
Population figures: GeoNames.
Three examples of GEO in Northampton
When someone asks ChatGPT for a dentist they can trust in Northampton, the answer comes from reviews, health directories and your own website. We put all three in order.
AI gets asked about neighbourhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.
Trips are now planned by asking AI. Whether it names your hotel depends on what guides, reviews and your own website say about you.
AI SEO in other places
Milton Keynes Bedford Coventry Leicester Luton Peterborough Oxford Solihull
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
We rewrite your key pages with clear answers, your own data and a structure that engines can read and use as a source.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.
We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.
Someone asking about a dentist in Northampton or a real estate agency in Northampton does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
We prepare the pages AI needs in order to talk about you and work on your presence in the places it consults.
AI answers change often. We keep watch and react when your brand moves up or down.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamNo, and be wary of anyone who promises it. The same question asked twice can give different answers, and no engine sells that spot. What we can do is show you, month by month, how many answers you appear in and which ones we have gained.
It does. For local questions, assistants draw heavily on map listings, review sites and neighbourhood press, all things a business in Northampton can improve. A national name is not required. Accurate details, recent reviews and pages that say plainly what you do and where are what count.
Yes. Nothing in this work requires a visit. We run the questions as a customer in Northampton would ask them, meet you by video call in English and send a monthly report. Between reports you can write to the team whenever you need to.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
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