GEO for businesses in Burton upon Trent: how we count progress
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
Generative engine optimisation, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Burton upon Trent across ChatGPT, Gemini, Perplexity and the AI results in Google.
Featured in the Spanish press













More than 200 companies have handed us their marketing so far.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
2
routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
3
checks on each question: does it name you, who does it put first and where does it get that from.
What we measure
1
monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
4
places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
Burton upon TrentUKWorldwide
Around 120,000 people live in Burton upon Trent. It is in England. In England we cover 81 cities.
A smaller city means fewer articles and fewer reviews for an assistant to read. Each good source that mentions your company counts for more here than it would in a big city. Murcia, where our office is, lies about 1,600 km (1,000 miles) away, one hour ahead of Burton upon Trent. We arrange calls at a time that suits you. If your business is in Derby, Walsall or Nottingham, there is a page like this one for each.
Population figures: GeoNames.
How people ask AI in Burton upon Trent
Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.
Many people talk to AI first. Whether your practice appears when it suggests professional help depends on your profiles, your reviews and how you present yourself on your site.
People about to build ask AI about timings, permits and firms. Your projects explained with facts are the best source you can give it.
More places where we do GEO
Derby Walsall Nottingham Leicester West Bromwich Birmingham Wolverhampton Stoke-on-Trent
GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
AI cites what it can summarise without getting it wrong. We turn your pages into direct answers, with your own figures and the name of whoever stands behind them.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a maths tutor in Burton upon Trent and for one about a therapist in Burton upon Trent.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
We compare what AI says with your website and with the sources it cites. You get it in writing: what is missing and where to begin.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamGEO stands for generative engine optimisation. It is the work of getting assistants such as ChatGPT, Gemini and Perplexity, and the AI results in Google, to name and recommend your company when someone asks about what you sell. You will also see it called AI SEO or AI search optimisation.
SEO works on your visibility in Google's list of results. GEO works on getting AI to name you in its answers. They share a foundation, which is a fast, clear website that other sites trust, so they complement each other and we usually work on both together.
No, and be wary of anyone who promises it. The same question asked twice can give different answers, and no engine sells that spot. What we can do is show you, month by month, how many answers you appear in and which ones we have gained.
Yes, and it is where competition is still lightest. AI answers questions about local businesses every day and takes its facts from business profiles, reviews and local media. If yours are up to date, a good part of the work is already done.
Yes. Nothing in this work requires a visit. We run the questions as a customer in Burton upon Trent would ask them, meet you by video call in English and send a monthly report. Between reports you can write to the team whenever you need to.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
We analyse what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.