What we measure when we do GEO in Nottingham
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
More than 200 clients trust us.
GEO is the work of getting your company mentioned when someone asks ChatGPT or Gemini for a recommendation. Some of your customers in Nottingham already ask an assistant before they open Google. We work so that the answer carries your name.
Featured in the Spanish press













And so on, past 200 clients.
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
2
routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
3
things we note for every answer: whether you appear, in what position and with which source.
What we measure
1
time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
4
answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
NottinghamUKWorldwide
Some 320,000 people live in Nottingham. It is in England. There are 81 cities in England with their own page here.
With fewer competitors in each sector, a few mentions in local media and a website that explains itself well are often enough to get into the answer. Vértigo is based in Murcia, Spain, one hour ahead of Nottingham. We work with clients abroad by video call, in English. We offer the same in Mansfield, Derby and Leicester.
Population figures: GeoNames.
How people ask AI in Nottingham
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Nottingham.
Owners ask AI about symptoms and about clinics that are open. With hours, services and reviews kept up to date, your clinic has a better chance of appearing in the answer in Nottingham.
Trips are now planned by asking AI. Whether it names your hotel depends on what guides, reviews and your own website say about you.
GEO agency also in
Mansfield Derby Leicester Burton upon Trent Chesterfield Lincoln Sheffield Rotherham
The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
AI cites what it can summarise without getting it wrong. We turn your pages into direct answers, with your own figures and the name of whoever stands behind them.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a physiotherapist in Nottingham and for one about an emergency vet in Nottingham.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
Content, structured data and media mentions, month by month, with tasks you know about in advance.
We review mentions, links and visits from AI, and decide the next step with you.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt depends on your starting point and on how much competition your sector has. We do the visibility audit first, which tells us how much work there is, and then send you a quote based on it. It does not commit you to anything.
It does. For local questions, assistants draw heavily on map listings, review sites and neighbourhood press, all things a business in Nottingham can improve. A national name is not required. Accurate details, recent reviews and pages that say plainly what you do and where are what count.
Yes. We are based in Murcia, Spain, and work with clients abroad remotely, in English, by video call. You do not need to be in a place to ask AI about its businesses. Each month you receive the report with the answers and the tasks completed.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
The audit takes your sector, a list of questions a customer would ask and four AI engines. You get back a plain document showing where you appear today and what to do first. We usually reply within 24 hours.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.