Audit

GEO agency in Stoke-on-Trent

More than 200 clients trust us.

Generative engine optimisation, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Stoke-on-Trent across ChatGPT, Gemini, Perplexity and the AI results in Google.

  • No obligation
  • Reply within 24 hours
  • Your site reviewed by a person

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients across SEO, GEO and web design
4
assistants where we track your brand: ChatGPT, Gemini, Perplexity and Google AI
24h
and you usually have a reply from someone on the team
34
Google reviews with an average rating of 5.0

Brands that already work with Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

And so on, past 200 clients.

AI search work in Stoke-on-Trent with results you can count

Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.

2

routes need looking after: what AI reads live and what it already knows about your brand.

How AI answers

3

numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.

What we measure

1

time a month we repeat the same questions in each engine and compare them with the month before.

Follow-up

4

assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

Stoke-on-TrentUKWorldwide

AI search optimisation for companies in Stoke-on-Trent

The population of Stoke-on-Trent is about 260,000. You will find it in England. There are 81 cities in England with their own page here.

In mid-sized cities few companies have worked on how they appear in AI answers so far. Starting now gives you a lead that is hard for a competitor to close later. We work from Murcia, in Spain, one hour ahead of Stoke-on-Trent. Meetings are by video call and in English. We offer the same in Newcastle under Lyme, Telford and Burton upon Trent.

Population
About 260,000
Nation
England
Time difference with our office
Murcia is one hour ahead
Distance to our office
1,700 km (1,100 miles)

Population figures: GeoNames.

GEO agency in Stoke-on-Trent: map with the area marked
Stoke-on-Trent

How people ask AI in Stoke-on-Trent

  • Physiotherapy clinics

    People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Stoke-on-Trent.

  • Veterinary clinics

    Owners ask AI about symptoms and about clinics that are open. With hours, services and reviews kept up to date, your clinic has a better chance of appearing in the answer in Stoke-on-Trent.

  • Therapists

    Many people talk to AI first. Whether your practice appears when it suggests professional help depends on your profiles, your reviews and how you present yourself on your site.

We also do AI search work in

Newcastle under Lyme Telford Burton upon Trent Stockport Wolverhampton Derby Walsall Warrington

GEO agency in the UK

What our GEO service in Stoke-on-Trent includes

The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.

  1. 01

    AI visibility audit

    Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.

  2. 02

    Question research

    People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.

  3. 03

    Content AI can cite

    Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.

  4. 04

    Structured data and brand

    We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.

  5. 05

    Mentions in the sources AI consults

    We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.

  6. 06

    Tracking mentions and citations

    Month by month we track which answers you appear in, which links cite you and what visits and enquiries arrive from AI.

From not appearing to being the first recommendation

A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a physiotherapist in Stoke-on-Trent and for one about an emergency vet in Stoke-on-Trent.

  1. We ask each assistant about your sector and save the answers.
  2. We rewrite the pages that should answer those questions.
  3. We make your company details match on your website and your profiles.
  4. We work to get the press and listings in your sector to cite you.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

From the first analysis to the first mention

  1. 01

    Starting picture

    We put your customer's questions to each assistant and save the answers.

  2. 02

    Work plan

    We decide with you which questions to go after first and what has to change on the website to win them.

  3. 03

    Delivery

    Content, structured data and media mentions, month by month, with tasks you know about in advance.

  4. 04

    Report and adjust

    We review mentions, links and visits from AI, and decide the next step with you.

How clients rate us on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

More Vértigo services in Stoke-on-Trent

SEO agency in Stoke-on-Trent So that people searching for what you sell find you first. Local, national and international SEO from one team. Web design in Stoke-on-Trent We design and build your site so it loads fast, sticks in the memory and turns visits into enquiries.

GEO and AI SEO in Stoke-on-Trent: questions we get

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
What is the difference between GEO and SEO?

SEO works on your visibility in Google's list of results. GEO works on getting AI to name you in its answers. They share a foundation, which is a fast, clear website that other sites trust, so they complement each other and we usually work on both together.

Can you do GEO for a business in Stoke-on-Trent from Spain?

Yes. Nothing in this work requires a visit. We run the questions as a customer in Stoke-on-Trent would ask them, meet you by video call in English and send a monthly report. Between reports you can write to the team whenever you need to.

How do you know what AI says about my company?

By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.

Do I need to change my website to do GEO?

You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.

What happens if AI says something false about my company?

It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.

Is GEO the same as AI SEO or AEO?

They overlap almost completely. Different agencies and tools use GEO, AEO, LLM optimisation or AI SEO for the same job, which is getting a company named in AI answers. If you are comparing proposals, look at what each one measures and delivers, since the label tells you little.

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