GEO for businesses in Newcastle under Lyme: how we count progress
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO, short for generative engine optimisation, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Newcastle under Lyme, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
Featured in the Spanish press













And so on, past 200 clients.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
Newcastle under LymeUKWorldwide
Some 130,000 people live in Newcastle under Lyme. It is in England. There are 81 cities in England with their own page here.
In a smaller city hardly anyone has worked on their presence in AI answers yet. The first company in each sector to do it often keeps the recommendation. Vértigo is based in Murcia, Spain, one hour ahead of Newcastle under Lyme. We work with clients abroad by video call, in English. The same service is available in Stoke-on-Trent, Telford and Burton upon Trent.
Population figures: GeoNames.
How people ask AI in Newcastle under Lyme
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Newcastle under Lyme.
AI gets asked what a move costs and who can be trusted. Published guide rates and verified reviews carry the most weight in its answer.
People about to build ask AI about timings, permits and firms. Your projects explained with facts are the best source you can give it.
More places where we do GEO
Stoke-on-Trent Telford Burton upon Trent Stockport Wolverhampton Walsall Warrington Derby
GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.
Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.
We find out what your customers really ask AI about what you sell, in your city, nationwide or abroad.
We rewrite your key pages with clear answers, your own data and a structure that engines can read and use as a source.
We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
Try it yourself. Ask ChatGPT about a physiotherapist in Newcastle under Lyme and it will give you a handful of names. The same happens with a moving company in Newcastle under Lyme. If you are not on that short list, you are not in the running.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We check what each engine says today about your company and about your competitors.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
AI answers change often. We keep watch and react when your brand moves up or down.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimisation, GEO for short, is the work of getting your company into that reply.
We do not publish prices because two projects are rarely alike. The cost follows the number of questions you want to appear in, the state of your website and how well known your brand already is. You get a written quote after the first review and can say no.
Expect weeks for some answers and months for others. When an assistant looks things up online, a new page or a fresh mention can show quickly. When it relies on its training, nothing moves until the model is updated, and only the company that makes it knows when that will be.
Yes, and it is where competition is still lightest. AI answers questions about local businesses every day and takes its facts from business profiles, reviews and local media. If yours are up to date, a good part of the work is already done.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
They overlap almost completely. Different agencies and tools use GEO, AEO, LLM optimisation or AI SEO for the same job, which is getting a company named in AI answers. If you are comparing proposals, look at what each one measures and delivers, since the label tells you little.
Leave us your website and we will tell you what AI knows about your brand, what it is missing and where we would start.
GEO auditNo obligation
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