How we measure SEO work in Stoke-on-Trent
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
More than 200 clients have worked with us.
An SEO agency for businesses in Stoke-on-Trent that want calls and orders from Google. We start with your website and with the words your customers actually type.
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They are among the more than 200 clients the agency has worked with.
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
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figures we follow each month: how many people arrive, where you rank, who gets in touch and what you sell.
What we measure
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lines of work that we share out month by month, according to what is holding your site back at the time.
The work
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monthly report you can read without knowing SEO, and you can write to us between one and the next.
Follow-up
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ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
Stoke-on-TrentUKWorldwide
Some 260,000 people live in Stoke-on-Trent. It is part of England. We have pages for 81 cities in England.
In a mid-sized city the details decide who ranks: a complete Google Business Profile, a page for each service and reviews that actually get a reply. Our office is in Murcia, Spain, about 1,700 km (1,100 miles) away and one hour ahead of you. We meet by video call. The same service is available in Newcastle under Lyme, Telford and Burton upon Trent.
Population figures: GeoNames.
Three examples of SEO in Stoke-on-Trent
Physiotherapy searches are local and urgent. The map decides, and the map is won with a well-kept profile, recent reviews and a page for each condition.
Enrolments bunch into a few weeks of the year. The page for each course has to be ranking in Stoke-on-Trent before the school year starts, not after.
Every booking that comes through your own site is a commission a portal does not take. We rank the hotel for its name, its area and the plans people search for in Stoke-on-Trent.
SEO agency also in
Newcastle under Lyme Telford Burton upon Trent Stockport Wolverhampton Derby Walsall Warrington
Before we change a single comma on your website, we ask questions: what you sell, who buys it, why they choose you and which words they type. The plan comes out of those answers.
We go through your website in depth to find what is holding it back: speed, indexing, structure and errors.
We draw up the list of searches that really bring customers, separating the ones that only bring visits from the ones that end in a call or an order.
We improve your key pages and content so they answer what your customer is looking for better than anyone else does.
We get other media and websites in your sector to link to yours. It is the hardest part, and the one that most separates the top results from the rest.
The same method at three scales. For a neighbourhood business the map rules. For an online shop, the category pages. For an exporter, each language.
Each month you get a short, clear report: what we did, what went up, what went down and what comes next.
Hardly anyone goes past the first page. It makes no difference if the search is "physiotherapist near stoke-on-trent", "buy gaming laptop" or "luggage storage london": people call or buy from whoever is at the top.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We talk about your goals and look together at where your website stands on Google today.
We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.
We fix the technical side, improve the content and look for links. Whatever has the most impact goes first.
We compare against the starting point and tell you, with numbers, what has changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWe quote after a first review, never before. The price follows the work: how many pages need attention, how strong your competitors are and how far you want to reach. You get the figure in writing, with what it covers each month, and no obligation to go ahead.
We do all three. A business that sells in one city, a brand that sells across a whole country and a company with its site in several languages all get the same method. Only the scale changes. In the audit we tell you which scale makes sense for you.
In most cases, no. We work on your current site. If it has an underlying problem that blocks progress, we tell you at the start and you decide. If a rebuild does make sense, the same team does web design, so the SEO is planned into the new site from the first day.
Access to your website and to your analytics tools, if you have them, and an hour of your time for the first meeting. We take care of the rest and ask for your approval when it is needed, for example before publishing new content under your name.
Yes, and they work well together. Ads bring visits from the first day and SEO keeps them coming without paying for each click. If you need it, we manage your paid campaigns too, so both follow the same list of searches and you see the two side by side.
Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.
In the audit we look at the state of your site, where you rank and what the companies above you do better. You get it in writing, with no obligation.
SEO auditNo obligation
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