Audit

SEO agency in Stoke-on-Trent

More than 200 clients have worked with us.

An SEO agency for businesses in Stoke-on-Trent that want calls and orders from Google. We start with your website and with the words your customers actually type.

  • Looked at by a person, not a tool
  • We reply within one working day
  • No obligation

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
+200
clients have trusted our team
+20
media outlets and rankings in Spain have featured Vértigo
24 h
is how long we usually take to answer your request
5
services from one team: SEO, GEO, web design, custom software and paid search

Brands that already work with Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

They are among the more than 200 clients the agency has worked with.

How we measure SEO work in Stoke-on-Trent

Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.

4

figures we follow each month: how many people arrive, where you rank, who gets in touch and what you sell.

What we measure

6

lines of work that we share out month by month, according to what is holding your site back at the time.

The work

1

monthly report you can read without knowing SEO, and you can write to us between one and the next.

Follow-up

3

ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.

Sized to your market

Local SEONational SEOInternational SEO

Stoke-on-TrentUKWorldwide

Google and businesses in Stoke-on-Trent

Some 260,000 people live in Stoke-on-Trent. It is part of England. We have pages for 81 cities in England.

In a mid-sized city the details decide who ranks: a complete Google Business Profile, a page for each service and reviews that actually get a reply. Our office is in Murcia, Spain, about 1,700 km (1,100 miles) away and one hour ahead of you. We meet by video call. The same service is available in Newcastle under Lyme, Telford and Burton upon Trent.

Population
About 260,000
Nation
England
Time difference with our office
Murcia is one hour ahead
Distance to our office
1,700 km (1,100 miles)

Population figures: GeoNames.

Search engine optimisation in Stoke-on-Trent, marked on the map
Stoke-on-Trent

Three examples of SEO in Stoke-on-Trent

  • Physiotherapy clinics

    Physiotherapy searches are local and urgent. The map decides, and the map is won with a well-kept profile, recent reviews and a page for each condition.

  • Tutoring centres

    Enrolments bunch into a few weeks of the year. The page for each course has to be ranking in Stoke-on-Trent before the school year starts, not after.

  • Hotels

    Every booking that comes through your own site is a commission a portal does not take. We rank the hotel for its name, its area and the plans people search for in Stoke-on-Trent.

Our SEO work in Stoke-on-Trent, piece by piece

Before we change a single comma on your website, we ask questions: what you sell, who buys it, why they choose you and which words they type. The plan comes out of those answers.

  1. 01

    Technical audit

    We go through your website in depth to find what is holding it back: speed, indexing, structure and errors.

  2. 02

    Keyword research

    We draw up the list of searches that really bring customers, separating the ones that only bring visits from the ones that end in a call or an order.

  3. 03

    Content that ranks

    We improve your key pages and content so they answer what your customer is looking for better than anyone else does.

  4. 04

    Link building

    We get other media and websites in your sector to link to yours. It is the hardest part, and the one that most separates the top results from the rest.

  5. 05

    Local, national and international SEO

    The same method at three scales. For a neighbourhood business the map rules. For an online shop, the category pages. For an exporter, each language.

  6. 06

    Measuring results

    Each month you get a short, clear report: what we did, what went up, what went down and what comes next.

What moving up the results looks like

Hardly anyone goes past the first page. It makes no difference if the search is "physiotherapist near stoke-on-trent", "buy gaming laptop" or "luggage storage london": people call or buy from whoever is at the top.

  1. We check where you rank today and for which searches.
  2. We make the site fast and easy for Google to read.
  3. We publish the content that is missing.
  4. We add links that carry authority.

Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.

What working on SEO with Vértigo is like

  1. 01

    Starting point

    We talk about your goals and look together at where your website stands on Google today.

  2. 02

    Status report

    We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.

  3. 03

    Hands on

    We fix the technical side, improve the content and look for links. Whatever has the most impact goes first.

  4. 04

    Results

    We compare against the starting point and tell you, with numbers, what has changed.

How clients rate us on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

Common questions about search engine optimisation in Stoke-on-Trent

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
How much does SEO cost in Stoke-on-Trent?

We quote after a first review, never before. The price follows the work: how many pages need attention, how strong your competitors are and how far you want to reach. You get the figure in writing, with what it covers each month, and no obligation to go ahead.

Do you do national and international SEO, or only local?

We do all three. A business that sells in one city, a brand that sells across a whole country and a company with its site in several languages all get the same method. Only the scale changes. In the audit we tell you which scale makes sense for you.

Do I need a new website to do SEO?

In most cases, no. We work on your current site. If it has an underlying problem that blocks progress, we tell you at the start and you decide. If a rebuild does make sense, the same team does web design, so the SEO is planned into the new site from the first day.

What do you need from me to get started?

Access to your website and to your analytics tools, if you have them, and an hour of your time for the first meeting. We take care of the rest and ask for your approval when it is needed, for example before publishing new content under your name.

Can I do SEO and Google Ads at the same time?

Yes, and they work well together. Ads bring visits from the first day and SEO keeps them coming without paying for each click. If you need it, we manage your paid campaigns too, so both follow the same list of searches and you see the two side by side.

What happens if I stop doing SEO?

Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.

Start with an SEO audit

In the audit we look at the state of your site, where you rank and what the companies above you do better. You get it in writing, with no obligation.

  • You normally hear from us within a day
  • A person reads every request
  • Nothing to sign
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