What we measure when we do GEO in Worcester
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
More than 200 clients trust us.
GEO (generative engine optimisation) means making sure AI assistants know your company well enough to recommend it. If ChatGPT never names you, the person asking never hears of you. We help businesses in Worcester appear in answers from ChatGPT, Gemini, Perplexity and Google.
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They are among the more than 200 clients the agency has worked with.
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
WorcesterUKWorldwide
The population of Worcester is about 100,000. It is in England. We have pages for 81 cities in England.
A smaller city means fewer articles and fewer reviews for an assistant to read. Each good source that mentions your company counts for more here than it would in a big city. Murcia, where our office is, lies about 1,600 km (1,000 miles) away, one hour ahead of Worcester. We arrange calls at a time that suits you. The same service is available in Cheltenham, Dudley and Gloucester.
Population figures: GeoNames.
What we do, depending on your sector
When someone asks ChatGPT for a dentist they can trust in Worcester, the answer comes from reviews, health directories and your own website. We put all three in order.
Many people describe their case to an AI assistant before they call a firm. If your site explains each practice area clearly, you are easier to cite when the question is about Worcester.
It is a purchase people talk through with AI: how many panels, how much they save, who installs them. Your real projects and your numbers are exactly what it needs to cite you.
More places where we do GEO
Cheltenham Dudley Gloucester Solihull Birmingham West Bromwich Wolverhampton Walsall
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
Month by month we track which answers you appear in, which links cite you and what visits and enquiries arrive from AI.
Someone asking about a dentist in Worcester or an employment lawyer in Worcester does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We check what each engine says today about your company and about your competitors.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
We prepare the pages AI needs in order to talk about you and work on your presence in the places it consults.
Same questions, same method, every month. We show you the new answers next to the old ones.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamGEO stands for generative engine optimisation. It is the work of getting assistants such as ChatGPT, Gemini and Perplexity, and the AI results in Google, to name and recommend your company when someone asks about what you sell. You will also see it called AI SEO or AI search optimisation.
It does. For local questions, assistants draw heavily on map listings, review sites and neighbourhood press, all things a business in Worcester can improve. A national name is not required. Accurate details, recent reviews and pages that say plainly what you do and where are what count.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.
In the audit you see, with screenshots, whether AI names you, who it recommends in your place and where it gets its information. There is no obligation.
GEO auditNo obligation
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