Audit

GEO agency in Edinburgh

More than 200 clients trust us.

GEO, also called AI SEO, is how a company gets named when people take their questions to ChatGPT or Gemini instead of Google. For businesses in Edinburgh, we measure what AI says about your brand today and do the work needed for it to cite you.

  • Nothing to sign
  • We answer within a day
  • Someone on the team looks at it

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
companies have already worked with Vértigo
4
places your customers ask: ChatGPT, Gemini, Perplexity and Google
24h
is how long we usually take to reply to an enquiry
34
Google reviews with an average rating of 5.0

Companies that trust Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

And so on, past 200 clients.

GEO for businesses in Edinburgh: how we count progress

Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.

2

paths lead to an answer, live search and the memory of the model. Each one calls for different work.

How AI answers

3

checks on each question: does it name you, who does it put first and where does it get that from.

What we measure

1

time a month we repeat the same questions in each engine and compare them with the month before.

Follow-up

4

answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

EdinburghUKWorldwide

How we work on GEO in Edinburgh

Around 510,000 people live in Edinburgh. It is part of Scotland. We have pages for 4 cities in Scotland.

The more companies there are, the more weight falls on what others say about you. In a large city, assistants lean on press coverage, comparison sites and reviews before they lean on your own website. Murcia, where our office is, lies about 2,000 km (1,200 miles) away, one hour ahead of Edinburgh. We arrange calls at a time that suits you. We offer the same in Dundee, Glasgow and Newcastle upon Tyne.

Population
About 510,000
Nation
Scotland
Time difference with our office
Murcia is one hour ahead
Distance to our office
2,000 km (1,200 miles)

Population figures: GeoNames.

AI search optimisation in Edinburgh, shown on the map
Edinburgh

How people ask AI in Edinburgh

  • Physiotherapy clinics

    People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Edinburgh.

  • Car repair shops

    With the car broken down, people ask in a hurry. If AI finds your services, opening hours and reviews neatly laid out, it is more likely to include you in the answer.

  • Accountancy firms

    AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.

AI SEO in other places

Dundee Glasgow Newcastle upon Tyne Aberdeen Sunderland Middlesbrough Belfast Blackpool

GEO agency in the UK

How we work on AI search optimisation in Edinburgh

GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.

  1. 01

    AI visibility audit

    Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.

  2. 02

    Question research

    We list the questions that end in a company recommendation and order them by how close they are to a purchase.

  3. 03

    Content AI can cite

    Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.

  4. 04

    Structured data and brand

    We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.

  5. 05

    Mentions in the sources AI consults

    AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.

  6. 06

    Tracking mentions and citations

    We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.

How a company gets into the AI answer

A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a physiotherapist in Edinburgh and for one about a car repair shop in Edinburgh.

  1. We see which answers your brand is missing from.
  2. We publish the content AI needs in order to name you.
  3. We correct what the engines have wrong about you.
  4. We add mentions in reliable sources.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

What working on GEO with Vértigo is like

  1. 01

    We listen to AI

    We ask each engine about your sector and your brand to find out where we are starting from.

  2. 02

    Diagnosis

    We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.

  3. 03

    Delivery

    Content, structured data and media mentions, month by month, with tasks you know about in advance.

  4. 04

    Follow-up

    AI answers change often. We keep watch and react when your brand moves up or down.

How clients rate us on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

More Vértigo services in Edinburgh

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Frequently asked questions about GEO in Edinburgh

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
How much does GEO cost in Edinburgh?

There is no single fee. A brand that AI already talks about needs less work than one starting from nothing, and a crowded sector calls for more content and more mentions. After the audit we send you a fixed quote and you decide, with no obligation.

Do you guarantee that ChatGPT will recommend my company?

No, and be wary of anyone who promises it. The same question asked twice can give different answers, and no engine sells that spot. What we can do is show you, month by month, how many answers you appear in and which ones we have gained.

Do I need to change my website to do GEO?

You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.

Can visits from AI be measured?

For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.

What happens if AI says something false about my company?

It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.

Do I need SEO for GEO to work?

It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.

Shall we see what AI says about your company?

Leave us your website and we will tell you what AI knows about your brand, what it is missing and where we would start.

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