Audit

SEO agency in Edinburgh

More than 200 clients have worked with us.

If your business is missing from the first page of Google, most people will never know it exists. We work on your rankings in Edinburgh one step at a time, and in other countries too if you sell abroad.

  • Nothing to sign
  • We answer within a day
  • Someone on the team looks at it

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
+200
companies have already worked with Vértigo
+20
Spanish media outlets and agency rankings have covered our work
24 h
is how long we usually take to answer your request
5
services under one roof, from SEO to custom software

Companies that trust Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

They are among the more than 200 clients the agency has worked with.

How we measure SEO work in Edinburgh

A report does not pay the bills. What counts is that enquiries and orders go up.

4

things we track from start to finish, from the search to the order or the phone call.

What we measure

6

areas in every project: technical, keywords, content, links, geographic scope and measurement.

The work

1

summary each month with tasks, positions and results, so you know where your investment goes.

Follow-up

3

scales of work: your city, your whole country and other countries. We choose yours by where your customers are.

Sized to your market

Local SEONational SEOInternational SEO

EdinburghUKWorldwide

SEO for businesses in Edinburgh

The population of Edinburgh is about 510,000. It is in Scotland. There are 4 cities in Scotland with their own page here.

In a large city you are up against national chains, directories and firms that have invested in SEO for years. It pays to choose your searches carefully and begin with the ones you can win. Vértigo is based in Murcia, Spain, one hour ahead of Edinburgh. We work with clients abroad by video call, in English. We offer the same in Dundee, Glasgow and Newcastle upon Tyne.

Population
About 510,000
Nation
Scotland
Time difference with our office
Murcia is one hour ahead
Distance to our office
2,000 km (1,200 miles)

Population figures: GeoNames.

Search engine optimisation in Edinburgh, marked on the map
Edinburgh

Three examples of SEO in Edinburgh

  • Tutoring centres

    Enrolments bunch into a few weeks of the year. The page for each course has to be ranking in Edinburgh before the school year starts, not after.

  • Accountancy firms

    Tax questions are searched all year round: how to register, which form to file, what an accountant costs. Every well-written answer brings clients from Edinburgh to your firm.

  • Hotels

    Every booking that comes through your own site is a commission a portal does not take. We rank the hotel for its name, its area and the plans people search for in Edinburgh.

SEO in other locations

Dundee Glasgow Newcastle upon Tyne Aberdeen Sunderland Middlesbrough Belfast Blackpool

SEO agency in the UK

How we work on search engine optimisation in Edinburgh

No two projects are alike. A law firm, an online shop and a clinic need different things, so the first job is getting to know your business and your customer.

  1. 01

    Technical audit

    We look at your site the way Google sees it: how fast it loads, which pages it can read and which errors are wasting its time.

  2. 02

    Keyword research

    We draw up the list of searches that really bring customers, separating the ones that only bring visits from the ones that end in a call or an order.

  3. 03

    Content that ranks

    We improve your key pages and content so they answer what your customer is looking for better than anyone else does.

  4. 04

    Link building

    Links from newspapers, blogs and directories that carry weight in your sector, chosen one by one. No packages of a thousand links.

  5. 05

    Local, national and international SEO

    Google Business Profile and maps for your city, structure and content to compete nationwide, and a version per country and language to sell abroad.

  6. 06

    Measuring results

    We follow rankings, visits, calls and sales, and explain them without jargon. If something is not working, we change it.

From page two to the first result

Think of the last time you typed something like "maths tutor edinburgh" into Google. You probably clicked one of the first results and never saw the rest. A search for "small business accountant edinburgh" goes the same way for your customers.

  1. We find the searches with potential for your business.
  2. We fix what is holding your website back.
  3. We improve the key pages and content.
  4. We build authority with quality links.

Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.

From the first meeting to the first report

  1. 01

    We listen

    Before proposing anything we want to know your company, your numbers and what you have already tried.

  2. 02

    Audit and opportunities

    We analyse your website, your rankings and your competitors. You receive a report with the actions in order of priority.

  3. 03

    Monthly work

    Each month has specific technical, content and link tasks, and you know what they are before they start.

  4. 04

    Measure and improve

    We track rankings, traffic and results, and adjust the strategy with data.

Client reviews on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

Other Vértigo services in Edinburgh

GEO agency in Edinburgh We get your company into the answers when someone asks ChatGPT, Gemini, Perplexity or Google AI about what you sell. Web design in Edinburgh Custom sites, no templates, with motion where it helps explain what you do and SEO sorted from day one.

SEO in Edinburgh: the questions we hear most

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
Do you guarantee the number one spot on Google?

No, and be wary of anyone who promises it. Google decides the order and changes it often. We commit to the part that does depend on us: the work done each month, and showing you the results, good or bad, in a report you can understand.

Can you help my business rank on Google Maps?

Yes. We work on your business listing on Google: categories, photos, opening hours and reviews. Those are the things that decide who appears on the map when someone searches for what you offer in Edinburgh. A profile that is complete and kept up to date is easier for Google to match with a search.

Do I need a new website to do SEO?

Almost never. The usual approach is to improve the site you have. We only suggest rebuilding it when the technology or the structure makes ranking impossible, and in that case we explain why, with data, before anything is touched. The decision is always yours.

Can I do SEO and Google Ads at the same time?

Of course. Many businesses start with ads while SEO gathers strength, and then lower the ad spend gradually. We also run paid search, so we can coordinate the two: the ads show which searches turn into sales and the SEO work goes after those first.

What about the searches people now make in AI assistants?

We work on those too. We call it GEO, and the aim is for AI assistants to name your company in their answers. A good part of what is done for SEO counts there as well. Nobody controls what an assistant says, so we check it regularly and tell you what we find.

What happens if I stop doing SEO?

Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.

Ask for your SEO audit

Leave us your web address and we will tell you, with no obligation, what is holding the site back and where we would start.

  • We usually reply within 24 hours
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