GEO in Sunderland, measured in mentions
Here the result can be counted: how many times AI names your brand and how high up in the answer.
More than 200 clients trust us.
GEO is the work of getting your company mentioned when someone asks ChatGPT or Gemini for a recommendation. Some of your customers in Sunderland already ask an assistant before they open Google. We work so that the answer carries your name.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
Here the result can be counted: how many times AI names your brand and how high up in the answer.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
SunderlandUKWorldwide
Around 170,000 people live in Sunderland. It is in England. In England we cover 81 cities.
In a mid-sized city an assistant often has only a short list of sources for each trade. Find out which ones it uses, get your company into them, and much of the job is done. We work from Murcia, in Spain, one hour ahead of Sunderland. Meetings are by video call and in English. We offer the same in Newcastle upon Tyne, Middlesbrough and York.
Population figures: GeoNames.
Three examples of GEO in Sunderland
When someone asks ChatGPT for a dentist they can trust in Sunderland, the answer comes from reviews, health directories and your own website. We put all three in order.
AI gets asked about neighbourhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.
People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.
More places where we do GEO
Newcastle upon Tyne Middlesbrough York Leeds Bradford Burnley Wakefield Huddersfield
GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
AI cites what it can summarise without getting it wrong. We turn your pages into direct answers, with your own figures and the name of whoever stands behind them.
We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.
AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
AI does not show a list for you to choose from. It chooses for you. When someone asks about a dentist in Sunderland, they get a few names, and the first one has the advantage.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
We decide with you which questions to go after first and what has to change on the website to win them.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimisation, GEO for short, is the work of getting your company into that reply.
We do not publish prices because two projects are rarely alike. The cost follows the number of questions you want to appear in, the state of your website and how well known your brand already is. You get a written quote after the first review and can say no.
SEO works on your visibility in Google's list of results. GEO works on getting AI to name you in its answers. They share a foundation, which is a fast, clear website that other sites trust, so they complement each other and we usually work on both together.
It does. For local questions, assistants draw heavily on map listings, review sites and neighbourhood press, all things a business in Sunderland can improve. A national name is not required. Accurate details, recent reviews and pages that say plainly what you do and where are what count.
ChatGPT, Gemini, Perplexity and the AI results Google shows above its listings. Those four are our standard set. If another assistant matters in your sector, such as Microsoft Copilot, we add it to the tracking and report on it with the rest.
They overlap almost completely. Different agencies and tools use GEO, AEO, LLM optimisation or AI SEO for the same job, which is getting a company named in AI answers. If you are comparing proposals, look at what each one measures and delivers, since the label tells you little.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.