GEO for businesses in Leeds: how we count progress
A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.
More than 200 clients trust us.
Generative engine optimisation, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Leeds across ChatGPT, Gemini, Perplexity and the AI results in Google.
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And more than 200 clients who have already trusted Vértigo.
A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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checks on each question: does it name you, who does it put first and where does it get that from.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
LeedsUKWorldwide
Leeds is home to around 540,000 people. You will find it in England. We have pages for 81 cities in England.
A large city produces a lot of written material about its businesses, from reviews to rankings and news. AI reads it, so the work is getting your company onto those pages and described correctly. Murcia, where our office is, lies about 1,800 km (1,100 miles) away, one hour ahead of Leeds. We arrange calls at a time that suits you. Nearby, we also cover Wakefield, Bradford and Huddersfield.
Population figures: GeoNames.
What we do, depending on your sector
When someone asks ChatGPT for a dentist they can trust in Leeds, the answer comes from reviews, health directories and your own website. We put all three in order.
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Leeds.
Owners ask AI about symptoms and about clinics that are open. With hours, services and reviews kept up to date, your clinic has a better chance of appearing in the answer in Leeds.
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
Month by month we track which answers you appear in, which links cite you and what visits and enquiries arrive from AI.
More and more people ask AI before they search. It makes no difference if the question is about a dentist in Leeds, a gaming laptop or luggage storage in London. AI names a few companies and the rest go unmentioned.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
Content, structured data and media mentions, month by month, with tasks you know about in advance.
AI answers change often. We keep watch and react when your brand moves up or down.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimisation, GEO for short, is the work of getting your company into that reply.
SEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.
Engines that search the web live, such as Perplexity or the AI results in Google, can reflect changes within weeks. Models that answer from what they learned in training take longer. In the audit we give you a realistic estimate for your case.
We cannot, and nor can anyone else. OpenAI, Google and the rest decide how their models answer, and those answers vary each time. Our commitment is to the work and to honest measurement: the same questions every month, with the results in front of you.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.
In the audit you see, with screenshots, whether AI names you, who it recommends in your place and where it gets its information. There is no obligation.
GEO auditNo obligation
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