What we measure when we do GEO in Aberdeen
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
More than 200 clients trust us.
Generative engine optimisation, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Aberdeen across ChatGPT, Gemini, Perplexity and the AI results in Google.
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More than 200 companies have handed us their marketing so far.
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
AberdeenUKWorldwide
The population of Aberdeen is about 200,000. It is part of Scotland. In Scotland we cover 4 cities.
In mid-sized cities few companies have worked on how they appear in AI answers so far. Starting now gives you a lead that is hard for a competitor to close later. Murcia, where our office is, lies about 2,100 km (1,300 miles) away, one hour ahead of Aberdeen. We arrange calls at a time that suits you. We offer the same in Dundee, Edinburgh and Glasgow.
Population figures: GeoNames.
What we do, depending on your sector
More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.
It is a purchase people talk through with AI: how many panels, how much they save, who installs them. Your real projects and your numbers are exactly what it needs to cite you.
AI gets asked what a move costs and who can be trusted. Published guide rates and verified reviews carry the most weight in its answer.
GEO agency also in
Dundee Edinburgh Glasgow Newcastle upon Tyne Sunderland Middlesbrough York Belfast
We measure before we change anything. The starting picture shows the answers you appear in and, for the ones that leave you out, who is there in your place.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
Try it yourself. Ask ChatGPT about a restaurant in Aberdeen and it will give you a handful of names. The same happens with a solar panel installer in Aberdeen. If you are not on that short list, you are not in the running.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
We decide with you which questions to go after first and what has to change on the website to win them.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
We review mentions, links and visits from AI, and decide the next step with you.
5.0
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“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt depends on your starting point and on how much competition your sector has. We do the visibility audit first, which tells us how much work there is, and then send you a quote based on it. It does not commit you to anything.
It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
ChatGPT, Gemini, Perplexity and the AI results Google shows above its listings. Those four are our standard set. If another assistant matters in your sector, such as Microsoft Copilot, we add it to the tracking and report on it with the rest.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
GEO auditNo obligation
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