What we measure when we do GEO in Basingstoke
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO, also called AI SEO, is how a company gets named when people take their questions to ChatGPT or Gemini instead of Google. For businesses in Basingstoke, we measure what AI says about your brand today and do the work needed for it to cite you.
Featured in the Spanish press













More than 200 companies have handed us their marketing so far.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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review a month of every question we track, with before and after screenshots.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
BasingstokeUKWorldwide
Some 110,000 people live in Basingstoke. You will find it in England. In England we cover 81 cities.
A smaller city means fewer articles and fewer reviews for an assistant to read. Each good source that mentions your company counts for more here than it would in a big city. Our office is in Murcia, Spain, about 1,500 km (900 miles) away and one hour ahead of you. We meet by video call. If your business is in Reading, Woking or Slough, there is a page like this one for each.
Population figures: GeoNames.
GEO, sector by sector
When someone asks ChatGPT for a dentist they can trust in Basingstoke, the answer comes from reviews, health directories and your own website. We put all three in order.
AI gets asked what a move costs and who can be trusted. Published guide rates and verified reviews carry the most weight in its answer.
People about to build ask AI about timings, permits and firms. Your projects explained with facts are the best source you can give it.
GEO agency also in
Reading Woking Slough Southampton High Wycombe Portsmouth Oxford Swindon
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
We find out what your customers really ask AI about what you sell, in your city, nationwide or abroad.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
Month by month we track which answers you appear in, which links cite you and what visits and enquiries arrive from AI.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a dentist in Basingstoke and for one about a moving company in Basingstoke.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We prepare the pages AI needs in order to talk about you and work on your presence in the places it consults.
Same questions, same method, every month. We show you the new answers next to the old ones.
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“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamGEO stands for generative engine optimisation. It is the work of getting assistants such as ChatGPT, Gemini and Perplexity, and the AI results in Google, to name and recommend your company when someone asks about what you sell. You will also see it called AI SEO or AI search optimisation.
We do not publish prices because two projects are rarely alike. The cost follows the number of questions you want to appear in, the state of your website and how well known your brand already is. You get a written quote after the first review and can say no.
Expect weeks for some answers and months for others. When an assistant looks things up online, a new page or a fresh mention can show quickly. When it relies on its training, nothing moves until the model is updated, and only the company that makes it knows when that will be.
We cannot, and nor can anyone else. OpenAI, Google and the rest decide how their models answer, and those answers vary each time. Our commitment is to the work and to honest measurement: the same questions every month, with the results in front of you.
We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.
Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and enquiries.
In the audit you see, with screenshots, whether AI names you, who it recommends in your place and where it gets its information. There is no obligation.
GEO auditNo obligation
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