What we measure when we do GEO in Swindon
A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.
More than 200 clients trust us.
GEO, also called AI SEO, is how a company gets named when people take their questions to ChatGPT or Gemini instead of Google. For businesses in Swindon, we measure what AI says about your brand today and do the work needed for it to cite you.
Featured in the Spanish press













More than 200 companies have handed us their marketing so far.
A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
SwindonUKWorldwide
Some 200,000 people live in Swindon. It is part of England. In England we cover 81 cities.
In mid-sized cities few companies have worked on how they appear in AI answers so far. Starting now gives you a lead that is hard for a competitor to close later. Vértigo is based in Murcia, Spain, one hour ahead of Swindon. We work with clients abroad by video call, in English. The same service is available in Oxford, Cheltenham and Bath.
Population figures: GeoNames.
Three examples of GEO in Swindon
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Swindon.
Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.
Owners ask AI about symptoms and about clinics that are open. With hours, services and reviews kept up to date, your clinic has a better chance of appearing in the answer in Swindon.
GEO agency also in
Oxford Cheltenham Bath Gloucester Reading Bristol Basingstoke High Wycombe
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
AI cites what it can summarise without getting it wrong. We turn your pages into direct answers, with your own figures and the name of whoever stands behind them.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
Try it yourself. Ask ChatGPT about a physiotherapist in Swindon and it will give you a handful of names. The same happens with a maths tutor in Swindon. If you are not on that short list, you are not in the running.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
We decide with you which questions to go after first and what has to change on the website to win them.
Content, structured data and media mentions, month by month, with tasks you know about in advance.
Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamGEO stands for generative engine optimisation. It is the work of getting assistants such as ChatGPT, Gemini and Perplexity, and the AI results in Google, to name and recommend your company when someone asks about what you sell. You will also see it called AI SEO or AI search optimisation.
SEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.
Expect weeks for some answers and months for others. When an assistant looks things up online, a new page or a fresh mention can show quickly. When it relies on its training, nothing moves until the model is updated, and only the company that makes it knows when that will be.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.
Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and enquiries.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.