What we measure when we do GEO in Bath
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
More than 200 clients trust us.
GEO, short for generative engine optimisation, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Bath, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
Featured in the Spanish press













They are among the more than 200 clients the agency has worked with.
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
2
ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
3
things we note for every answer: whether you appear, in what position and with which source.
What we measure
1
time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
4
assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
BathUKWorldwide
Around 100,000 people live in Bath. It is part of England. There are 81 cities in England with their own page here.
In a smaller city hardly anyone has worked on their presence in AI answers yet. The first company in each sector to do it often keeps the recommendation. We work from Murcia, in Spain, one hour ahead of Bath. Meetings are by video call and in English. Nearby, we also cover Bristol, Swindon and Newport.
Population figures: GeoNames.
Three examples of GEO in Bath
Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.
AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.
Many people talk to AI first. Whether your practice appears when it suggests professional help depends on your profiles, your reviews and how you present yourself on your site.
GEO agency also in
Bristol Swindon Newport Gloucester Cardiff Cheltenham Poole Bournemouth
GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.
Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.
Try it yourself. Ask ChatGPT about a maths tutor in Bath and it will give you a handful of names. The same happens with an accountant for small businesses in Bath. If you are not on that short list, you are not in the running.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
Content, structured data and media mentions, month by month, with tasks you know about in advance.
Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
No. AI answers change from one run to the next and nobody outside controls them. What we do is raise the number of times you appear and prove it to you with the saved answers from each month, set next to the earlier ones.
Yes. We are based in Murcia, Spain, and work with clients abroad remotely, in English, by video call. You do not need to be in a place to ask AI about its businesses. Each month you receive the report with the answers and the tasks completed.
ChatGPT, Gemini, Perplexity and the AI results Google shows above its listings. Those four are our standard set. If another assistant matters in your sector, such as Microsoft Copilot, we add it to the tracking and report on it with the rest.
It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
The audit takes your sector, a list of questions a customer would ask and four AI engines. You get back a plain document showing where you appear today and what to do first. We usually reply within 24 hours.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.