What we measure when we do GEO in Cardiff
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
More than 200 clients trust us.
Generative engine optimisation, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Cardiff across ChatGPT, Gemini, Perplexity and the AI results in Google.
Featured in the Spanish press













They are among the more than 200 clients the agency has worked with.
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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checks on each question: does it name you, who does it put first and where does it get that from.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
CardiffUKWorldwide
Around 370,000 people live in Cardiff. It is in Wales. There are 3 cities in Wales with their own page here.
With fewer competitors in each sector, a few mentions in local media and a website that explains itself well are often enough to get into the answer. Murcia, where our office is, lies about 1,500 km (900 miles) away, one hour ahead of Cardiff. We arrange calls at a time that suits you. If your business is in Newport, Bristol or Swansea, there is a page like this one for each.
Population figures: GeoNames.
GEO, sector by sector
Before asking for a quote, many people ask AI what a renovation costs and who to call. We publish your guide prices and your finished jobs so it has something to work with.
AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.
It is a purchase people talk through with AI: how many panels, how much they save, who installs them. Your real projects and your numbers are exactly what it needs to cite you.
GEO agency also in
Newport Bristol Swansea Bath Gloucester Exeter Cheltenham Swindon
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
More and more people ask AI before they search. It makes no difference if the question is about a kitchen renovation company in Cardiff, a gaming laptop or luggage storage in London. AI names a few companies and the rest go unmentioned.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We check what each engine says today about your company and about your competitors.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
AI answers change often. We keep watch and react when your brand moves up or down.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamEngines that search the web live, such as Perplexity or the AI results in Google, can reflect changes within weeks. Models that answer from what they learned in training take longer. In the audit we give you a realistic estimate for your case.
Yes. Plenty of people now ask AI for a dentist, a lawyer or a restaurant close to home. We work on your business profile, your reviews and the local sources an assistant reads, so that it recommends you when people ask in Cardiff.
Yes. Nothing in this work requires a visit. We run the questions as a customer in Cardiff would ask them, meet you by video call in English and send a monthly report. Between reports you can write to the team whenever you need to.
Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.
Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and enquiries.
It is not compulsory, but it shows. If your website does not appear in search engines, assistants that read the web live have a hard time finding you. A site with sound SEO gives GEO something to build on, and we handle both in the same team.
Leave us your website and we will tell you what AI knows about your brand, what it is missing and where we would start.
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