What we measure when we do GEO in Norwich
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
Generative engine optimisation, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Norwich across ChatGPT, Gemini, Perplexity and the AI results in Google.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
NorwichUKWorldwide
Norwich is home to around 140,000 people. You will find it in England. In England we cover 81 cities.
A smaller city means fewer articles and fewer reviews for an assistant to read. Each good source that mentions your company counts for more here than it would in a big city. Vértigo is based in Murcia, Spain, one hour ahead of Norwich. We work with clients abroad by video call, in English. The same service is available in Ipswich, Colchester and Cambridge.
Population figures: GeoNames.
How people ask AI in Norwich
Before asking for a quote, many people ask AI what a renovation costs and who to call. We publish your guide prices and your finished jobs so it has something to work with.
Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.
AI gets asked what a move costs and who can be trusted. Published guide rates and verified reviews carry the most weight in its answer.
More places where we do GEO
Ipswich Colchester Cambridge Peterborough Chelmsford Southend-on-Sea Basildon Bedford
GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.
Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.
AI does not show a list for you to choose from. It chooses for you. When someone asks about a kitchen renovation company in Norwich, they get a few names, and the first one has the advantage.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
We decide with you which questions to go after first and what has to change on the website to win them.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamEngines that search the web live, such as Perplexity or the AI results in Google, can reflect changes within weeks. Models that answer from what they learned in training take longer. In the audit we give you a realistic estimate for your case.
Yes. Nothing in this work requires a visit. We run the questions as a customer in Norwich would ask them, meet you by video call in English and send a monthly report. Between reports you can write to the team whenever you need to.
ChatGPT, Gemini, Perplexity and the AI results Google shows above its listings. Those four are our standard set. If another assistant matters in your sector, such as Microsoft Copilot, we add it to the tracking and report on it with the rest.
We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.
It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
Leave us your website and we will tell you what AI knows about your brand, what it is missing and where we would start.
GEO auditNo obligation
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