GEO for businesses in Colchester: how we count progress
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
More than 200 clients trust us.
GEO, short for generative engine optimisation, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Colchester, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
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They are among the more than 200 clients the agency has worked with.
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
ColchesterUKWorldwide
The population of Colchester is about 130,000. You will find it in England. There are 81 cities in England with their own page here.
For smaller cities AI often has little to go on and ends up recommending companies from the nearest big city. Giving it well-organised information is how you get it to name you instead. Murcia, where our office is, lies about 1,600 km (1,000 miles) away, one hour ahead of Colchester. We arrange calls at a time that suits you. The same service is available in Ipswich, Chelmsford and Southend-on-Sea.
Population figures: GeoNames.
How people ask AI in Colchester
Before asking for a quote, many people ask AI what a renovation costs and who to call. We publish your guide prices and your finished jobs so it has something to work with.
AI gets asked about neighbourhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.
People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.
More places where we do GEO
Ipswich Chelmsford Southend-on-Sea Basildon Gillingham Cambridge Maidstone London
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
We find out what your customers really ask AI about what you sell, in your city, nationwide or abroad.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
Someone asking about a kitchen renovation company in Colchester or a real estate agency in Colchester does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
We decide with you which questions to go after first and what has to change on the website to win them.
Content, structured data and media mentions, month by month, with tasks you know about in advance.
AI answers change often. We keep watch and react when your brand moves up or down.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWe do not publish prices because two projects are rarely alike. The cost follows the number of questions you want to appear in, the state of your website and how well known your brand already is. You get a written quote after the first review and can say no.
Expect weeks for some answers and months for others. When an assistant looks things up online, a new page or a fresh mention can show quickly. When it relies on its training, nothing moves until the model is updated, and only the company that makes it knows when that will be.
Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and enquiries.
It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.
It is not compulsory, but it shows. If your website does not appear in search engines, assistants that read the web live have a hard time finding you. A site with sound SEO gives GEO something to build on, and we handle both in the same team.
They overlap almost completely. Different agencies and tools use GEO, AEO, LLM optimisation or AI SEO for the same job, which is getting a company named in AI answers. If you are comparing proposals, look at what each one measures and delivers, since the label tells you little.
We analyse what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
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