Audit

GEO agency in London

More than 200 clients trust us.

GEO, short for generative engine optimisation, is the work of getting AI assistants to name your company in their answers. We do it for businesses in London, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.

  • Nothing to sign
  • We answer within a day
  • Someone on the team looks at it

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients across SEO, GEO and web design
4
assistants where we track your brand: ChatGPT, Gemini, Perplexity and Google AI
24h
is how long we usually take to reply to an enquiry
34
Google reviews with an average rating of 5.0

Some of our clients

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

And so on, past 200 clients.

AI search work in London with results you can count

Here the result can be counted: how many times AI names your brand and how high up in the answer.

2

routes need looking after: what AI reads live and what it already knows about your brand.

How AI answers

3

checks on each question: does it name you, who does it put first and where does it get that from.

What we measure

1

time a month we repeat the same questions in each engine and compare them with the month before.

Follow-up

4

assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

LondonUKWorldwide

AI answers and businesses in London

Around 9,000,000 people live in London. It is part of England. In England we cover 81 cities.

A large city produces a lot of written material about its businesses, from reviews to rankings and news. AI reads it, so the work is getting your company onto those pages and described correctly. We work from Murcia, in Spain, one hour ahead of London. Meetings are by video call and in English. If your business is in Watford, Slough or Woking, there is a page like this one for each.

Population
About 9,000,000
Nation
England
Time difference with our office
Murcia is one hour ahead
Distance to our office
1,500 km (900 miles)

Population figures: GeoNames.

AI search optimisation in London, shown on the map
London

How people ask AI in London

  • Law firms

    Many people describe their case to an AI assistant before they call a firm. If your site explains each practice area clearly, you are easier to cite when the question is about London.

  • Tutoring centres

    Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.

  • Beauty clinics

    People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.

Our GEO work for businesses in London, part by part

GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.

  1. 01

    AI visibility audit

    The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.

  2. 02

    Question research

    We list the questions that end in a company recommendation and order them by how close they are to a purchase.

  3. 03

    Content AI can cite

    Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.

  4. 04

    Structured data and brand

    We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.

  5. 05

    Mentions in the sources AI consults

    We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.

  6. 06

    Tracking mentions and citations

    We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.

What it takes to be named by AI

AI does not show a list for you to choose from. It chooses for you. When someone asks about an employment lawyer in London, they get a few names, and the first one has the advantage.

  1. We see which answers your brand is missing from.
  2. We publish the content AI needs in order to name you.
  3. We correct what the engines have wrong about you.
  4. We add mentions in reliable sources.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

What working on GEO with Vértigo is like

  1. 01

    We listen to AI

    We ask each engine about your sector and your brand to find out where we are starting from.

  2. 02

    Mention map

    We compare what AI says with your website and with the sources it cites. You get it in writing: what is missing and where to begin.

  3. 03

    Monthly work

    We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.

  4. 04

    Follow-up

    AI answers change often. We keep watch and react when your brand moves up or down.

How clients rate us on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

GEO and AI SEO in London: questions we get

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
What is GEO, or generative engine optimisation?

It is what you do so that AI talks about your company. When someone asks ChatGPT, Gemini or Perplexity about a product or a service, the answer names a few brands and leaves the rest out. GEO is the work of making yours one of the few that get named.

How long does GEO take to show results?

Engines that search the web live, such as Perplexity or the AI results in Google, can reflect changes within weeks. Models that answer from what they learned in training take longer. In the audit we give you a realistic estimate for your case.

Do you guarantee that ChatGPT will recommend my company?

No. AI answers change from one run to the next and nobody outside controls them. What we do is raise the number of times you appear and prove it to you with the saved answers from each month, set next to the earlier ones.

Which AI engines do you cover?

We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.

How do you know what AI says about my company?

We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.

Can visits from AI be measured?

For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.

Shall we see what AI says about your company?

We analyse what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.

  • We usually reply within 24 hours
  • Every request is reviewed by a person
  • No obligation
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