What we measure when we do GEO in Brighton
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO, short for generative engine optimisation, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Brighton, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
Featured in the Spanish press













They are among the more than 200 clients the agency has worked with.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
BrightonUKWorldwide
Around 280,000 people live in Brighton. You will find it in England. There are 81 cities in England with their own page here.
With fewer competitors in each sector, a few mentions in local media and a website that explains itself well are often enough to get into the answer. Vértigo is based in Murcia, Spain, one hour ahead of Brighton. We work with clients abroad by video call, in English. Nearby, we also cover Worthing, Eastbourne and Crawley.
Population figures: GeoNames.
GEO, sector by sector
With the car broken down, people ask in a hurry. If AI finds your services, opening hours and reviews neatly laid out, it is more likely to include you in the answer.
Owners ask AI about symptoms and about clinics that are open. With hours, services and reviews kept up to date, your clinic has a better chance of appearing in the answer in Brighton.
People about to build ask AI about timings, permits and firms. Your projects explained with facts are the best source you can give it.
More places where we do GEO
Worthing Eastbourne Crawley Woking Maidstone Portsmouth London Gillingham
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
We rewrite your key pages with clear answers, your own data and a structure that engines can read and use as a source.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
Someone asking about a car repair shop in Brighton or an emergency vet in Brighton does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
We decide with you which questions to go after first and what has to change on the website to win them.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWith SEO you aim to appear near the top of the results page. With GEO you aim to be included in the answer an assistant writes. They are different jobs resting on the same things: a good website, good content and other people speaking well of you.
No. AI answers change from one run to the next and nobody outside controls them. What we do is raise the number of times you appear and prove it to you with the saved answers from each month, set next to the earlier ones.
Yes. Plenty of people now ask AI for a dentist, a lawyer or a restaurant close to home. We work on your business profile, your reviews and the local sources an assistant reads, so that it recommends you when people ask in Brighton.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
More or less. GEO, AI SEO, AI search optimisation and AEO (answer engine optimisation) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.
The audit takes your sector, a list of questions a customer would ask and four AI engines. You get back a plain document showing where you appear today and what to do first. We usually reply within 24 hours.
GEO auditNo obligation
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