What we measure when we do GEO in Ontario
Here the result can be counted: how many times AI names your brand and how high up in the answer.
More than 200 clients trust us.
GEO, short for generative engine optimization, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Ontario, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
Here the result can be counted: how many times AI names your brand and how high up in the answer.
2
ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
3
checks on each question: does it name you, who does it put first and where does it get that from.
What we measure
1
monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
4
assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
OntarioCanadaWorldwide
We cover 26 cities in Ontario, each with its own page. The largest are Toronto, Ottawa and Mississauga.
A regional question gives AI a wider pool to pick from than a city one. Clear facts about where you work, backed by regional press and directories, help it pick you. Our office is in Murcia, Spain, about 6,300 km (3,900 miles) away and usually 6 hours ahead of you. We meet by video call. If your business is in Quebec, New Brunswick or Nova Scotia, there is a page like this one for each.
Three examples of GEO in Ontario
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in your city.
AI gets asked about neighbourhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.
Owners ask AI about symptoms and about clinics that are open. With hours, services and reviews kept up to date, your clinic has a better chance of appearing in the answer in your city.
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
We find out what your customers really ask AI about what you sell, in your city, nationwide or abroad.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
Someone asking about a physiotherapist in Toronto or a real estate agency in Toronto does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThere is no single fee. A brand that AI already talks about needs less work than one starting from nothing, and a crowded sector calls for more content and more mentions. After the audit we send you a fixed quote and you decide, with no obligation.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.
More or less. GEO, AI SEO, AI search optimization and AEO (answer engine optimization) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.
In the audit you see, with screenshots, whether AI names you, who it recommends in your place and where it gets its information. There is no obligation.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.