What we measure when we do GEO in Mississauga
A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.
More than 200 clients trust us.
Generative engine optimization, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Mississauga across ChatGPT, Gemini, Perplexity and the AI results in Google.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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checks on each question: does it name you, who does it put first and where does it get that from.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
MississaugaCanadaWorldwide
Mississauga is home to around 720,000 people. You will find it in Ontario. There are 26 cities in Ontario with their own page here.
In a city this size AI has plenty of companies to choose from, and it names only a few in each answer. Getting into that group takes content of your own and mentions in the press. We work from Murcia, in Spain, usually 6 hours ahead of Mississauga. Meetings are by video call and in English. The same service is available in Oakville, Brampton and Milton.
Population figures: GeoNames.
What we do, depending on your sector
Many people describe their case to an AI assistant before they call a firm. If your site explains each practice area clearly, you are easier to cite when the question is about Mississauga.
It is a purchase people talk through with AI: how many panels, how much they save, who installs them. Your real projects and your numbers are exactly what it needs to cite you.
Trips are now planned by asking AI. Whether it names your hotel depends on what guides, reviews and your own website say about you.
We also do AI search work in
Oakville Brampton Milton Toronto Burlington Vaughan Richmond Hill Hamilton
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
More and more people ask AI before they search. It makes no difference if the question is about an employment lawyer in Mississauga, a gaming laptop or luggage storage in Toronto. AI names a few companies and the rest go unmentioned.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
We decide with you which questions to go after first and what has to change on the website to win them.
Content, structured data and media mentions, month by month, with tasks you know about in advance.
Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.
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“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimization, GEO for short, is the work of getting your company into that reply.
It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
Yes. Plenty of people now ask AI for a dentist, a lawyer or a restaurant close to home. We work on your business profile, your reviews and the local sources an assistant reads, so that it recommends you when people ask in Mississauga.
ChatGPT, Gemini, Perplexity and the AI results Google shows above its listings. Those four are our standard set. If another assistant matters in your sector, such as Microsoft Copilot, we add it to the tracking and report on it with the rest.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
GEO auditNo obligation
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