GEO for businesses in Ottawa: how we count progress
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO, also called AI SEO, is how a company gets named when people take their questions to ChatGPT or Gemini instead of Google. For businesses in Ottawa, we measure what AI says about your brand today and do the work needed for it to cite you.
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And more than 200 clients who have already trusted Vértigo.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
OttawaCanadaWorldwide
Around 1,000,000 people live in Ottawa. You will find it in Ontario. We have pages for 26 cities in Ontario.
A large city produces a lot of written material about its businesses, from reviews to rankings and news. AI reads it, so the work is getting your company onto those pages and described correctly. Murcia, where our office is, lies about 6,000 km (3,700 miles) away, usually 6 hours ahead of Ottawa. We arrange calls at a time that suits you. If your business is in Gatineau, Kingston or Laval, there is a page like this one for each.
Population figures: GeoNames.
Three examples of GEO in Ottawa
When someone asks ChatGPT for a dentist they can trust in Ottawa, the answer comes from reviews, health directories and your own website. We put all three in order.
Many people talk to AI first. Whether your practice appears when it suggests professional help depends on your profiles, your reviews and how you present yourself on your site.
Trips are now planned by asking AI. Whether it names your hotel depends on what guides, reviews and your own website say about you.
More places where we do GEO
Gatineau Kingston Laval Terrebonne Montréal Longueuil Trois-Rivières Sherbrooke
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
AI cites what it can summarize without getting it wrong. We turn your pages into direct answers, with your own figures and the name of whoever stands behind them.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
AI does not show a list for you to choose from. It chooses for you. When someone asks about a dentist in Ottawa, they get a few names, and the first one has the advantage.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
We compare what AI says with your website and with the sources it cites. You get it in writing: what is missing and where to begin.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimization, GEO for short, is the work of getting your company into that reply.
It depends on your starting point and on how much competition your sector has. We do the visibility audit first, which tells us how much work there is, and then send you a quote based on it. It does not commit you to anything.
It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
Yes. We are based in Murcia, Spain, and work with clients abroad remotely, in English, by video call. You do not need to be in a place to ask AI about its businesses. Each month you receive the report with the answers and the tasks completed.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
It is not compulsory, but it shows. If your website does not appear in search engines, assistants that read the web live have a hard time finding you. A site with sound SEO gives GEO something to build on, and we handle both in the same team.
In the audit you see, with screenshots, whether AI names you, who it recommends in your place and where it gets its information. There is no obligation.
GEO auditNo obligation
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