Audit

GEO agency in Cambridge

More than 200 clients trust us.

Generative engine optimization, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Cambridge across ChatGPT, Gemini, Perplexity and the AI results in Google.

  • Nothing to sign
  • We answer within a day
  • Someone on the team looks at it

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients across SEO, GEO and web design
4
assistants where we track your brand: ChatGPT, Gemini, Perplexity and Google AI
24h
and you usually have a reply from someone on the team
34
reviews on Google and a 5.0 average

Companies that trust Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

And more than 200 clients who have already trusted Vértigo.

What we measure when we do GEO in Cambridge

Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.

2

routes need looking after: what AI reads live and what it already knows about your brand.

How AI answers

3

numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.

What we measure

1

review a month of every question we track, with before and after screenshots.

Follow-up

4

places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

CambridgeUSAWorldwide

How we work on GEO in Cambridge

With 121,186 residents in the 2024 Census Bureau estimates, Cambridge is the fourth largest city in Massachusetts. That puts it 243rd in the national ranking of cities. We have pages for 9 cities in Massachusetts.

When AI cannot find details about a local business, it recommends one from elsewhere. A few clear pages, a well-kept business profile and recent reviews change that answer. Vértigo is based in Murcia, Spain, usually 6 hours ahead of Cambridge. We work with clients abroad by video call, in English. We offer the same in Boston, Quincy and Lynn.

Population
121,186
State
Massachusetts
Rank among US cities
243rd
Time difference with our office
Murcia is usually 6 hours ahead
Distance to our office
5,800 km (3,600 miles)

Source: US Census Bureau, 2024 population estimates.

AI search optimization in Cambridge, shown on the map
Cambridge

How people ask AI in Cambridge

  • Dental practices

    When someone asks ChatGPT for a dentist they can trust in Cambridge, the answer comes from reviews, health directories and your own website. We put all three in order.

  • Renovation companies

    Before asking for a quote, many people ask AI what a renovation costs and who to call. We publish your guide prices and your finished jobs so it has something to work with.

  • Veterinary clinics

    Owners ask AI about symptoms and about clinics that are open. With hours, services and reviews kept up to date, your clinic has a better chance of appearing in the answer in Cambridge.

GEO agency also in

Boston Quincy Lynn Brockton Lowell Worcester Providence Manchester

GEO agency in Massachusetts GEO agency in the US

How we work on AI search optimization in Cambridge

The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.

  1. 01

    AI visibility audit

    We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.

  2. 02

    Question research

    We list the questions that end in a company recommendation and order them by how close they are to a purchase.

  3. 03

    Content AI can cite

    Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.

  4. 04

    Structured data and brand

    We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.

  5. 05

    Mentions in the sources AI consults

    We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.

  6. 06

    Tracking mentions and citations

    Month by month we track which answers you appear in, which links cite you and what visits and inquiries arrive from AI.

From not appearing to being the first recommendation

Try it yourself. Ask ChatGPT about a dentist in Cambridge and it will give you a handful of names. The same happens with a kitchen renovation company in Cambridge. If you are not on that short list, you are not in the running.

  1. We see which answers your brand is missing from.
  2. We publish the content AI needs in order to name you.
  3. We correct what the engines have wrong about you.
  4. We add mentions in reliable sources.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

Our GEO method, step by step

  1. 01

    Starting picture

    We put your customer's questions to each assistant and save the answers.

  2. 02

    Mention map

    We compare what AI says with your website and with the sources it cites. You get it in writing: what is missing and where to begin.

  3. 03

    Monthly work

    We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.

  4. 04

    Follow-up

    AI answers change often. We keep watch and react when your brand moves up or down.

What our clients say on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

Other Vértigo services in Cambridge

SEO agency in Cambridge So that people searching for what you sell find you first. Local, national and international SEO from one team. Web design in Cambridge Your website should not look like everyone else’s. Custom design, with animation and detail where it counts, fast and built to convert.

Common questions about AI search optimization in Cambridge

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
What is GEO, or generative engine optimization?

GEO stands for generative engine optimization. It is the work of getting assistants such as ChatGPT, Gemini and Perplexity, and the AI results in Google, to name and recommend your company when someone asks about what you sell. You will also see it called AI SEO or AI search optimization.

What is the difference between GEO and SEO?

With SEO you aim to appear near the top of the results page. With GEO you aim to be included in the answer an assistant writes. They are different jobs resting on the same things: a good website, good content and other people speaking well of you.

Do you guarantee that ChatGPT will recommend my company?

No, and be wary of anyone who promises it. The same question asked twice can give different answers, and no engine sells that spot. What we can do is show you, month by month, how many answers you appear in and which ones we have gained.

Does GEO work for a local business in Cambridge?

It does. For local questions, assistants draw heavily on map listings, review sites and neighborhood press, all things a business in Cambridge can improve. A national name is not required. Accurate details, recent reviews and pages that say plainly what you do and where are what count.

Which AI engines do you cover?

We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.

What happens if AI says something false about my company?

It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.

Shall we see what AI says about your company?

Leave us your website and we will tell you what AI knows about your brand, what it is missing and where we would start.

  • We usually reply within 24 hours
  • Every request is reviewed by a person
  • No obligation
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