What we measure when we do GEO in Providence
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
More than 200 clients trust us.
GEO, short for generative engine optimization, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Providence, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
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They are among the more than 200 clients the agency has worked with.
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
ProvidenceUSAWorldwide
With 194,706 residents in the 2024 Census Bureau estimates, Providence is the largest city in Rhode Island. Across the country it sits in 130th place by population.
In a mid-sized city an assistant often has only a short list of sources for each trade. Find out which ones it uses, get your company into them, and much of the job is done. Murcia, where our office is, lies about 5,800 km (3,600 miles) away, usually 6 hours ahead of Providence. We arrange calls at a time that suits you. The same service is available in Brockton, New Bedford and Worcester.
Source: US Census Bureau, 2024 population estimates.
What we do, depending on your sector
When someone asks ChatGPT for a dentist they can trust in Providence, the answer comes from reviews, health directories and your own website. We put all three in order.
Many people talk to AI first. Whether your practice appears when it suggests professional help depends on your profiles, your reviews and how you present yourself on your site.
AI gets asked what a move costs and who can be trusted. Published guide rates and verified reviews carry the most weight in its answer.
GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a dentist in Providence and for one about a therapist in Providence.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
AI answers change often. We keep watch and react when your brand moves up or down.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamSEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.
It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
No. AI answers change from one run to the next and nobody outside controls them. What we do is raise the number of times you appear and prove it to you with the saved answers from each month, set next to the earlier ones.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.
Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and inquiries.
We analyze what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
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