GEO in Boston, measured in mentions
Here the result can be counted: how many times AI names your brand and how high up in the answer.
More than 200 clients trust us.
GEO, short for generative engine optimization, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Boston, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
Featured in the Spanish press













They are among the more than 200 clients the agency has worked with.
Here the result can be counted: how many times AI names your brand and how high up in the answer.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
BostonUSAWorldwide
Boston has 673,458 residents according to the US Census Bureau estimates for 2024, which makes it the largest city in Massachusetts. Nationally it ranks 23rd among US cities by population. We have pages for 9 cities in Massachusetts.
The more companies there are, the more weight falls on what others say about you. In a large city, assistants lean on press coverage, comparison sites and reviews before they lean on your own website. Vértigo is based in Murcia, Spain, usually 6 hours ahead of Boston. We work with clients abroad by video call, in English. We offer the same in Cambridge, Quincy and Lynn.
Source: US Census Bureau, 2024 population estimates.
Three examples of GEO in Boston
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Boston.
It is a purchase people talk through with AI: how many panels, how much they save, who installs them. Your real projects and your numbers are exactly what it needs to cite you.
People about to build ask AI about timings, permits and firms. Your projects explained with facts are the best source you can give it.
We also do AI search work in
Cambridge Quincy Lynn Brockton Lowell Worcester Providence Manchester
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
We rewrite your key pages with clear answers, your own data and a structure that engines can read and use as a source.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
Someone asking about a physical therapist in Boston or a solar panel installer in Boston does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We prepare the pages AI needs in order to talk about you and work on your presence in the places it consults.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt depends on your starting point and on how much competition your sector has. We do the visibility audit first, which tells us how much work there is, and then send you a quote based on it. It does not commit you to anything.
It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
No, and be wary of anyone who promises it. The same question asked twice can give different answers, and no engine sells that spot. What we can do is show you, month by month, how many answers you appear in and which ones we have gained.
It does. For local questions, assistants draw heavily on map listings, review sites and neighborhood press, all things a business in Boston can improve. A national name is not required. Accurate details, recent reviews and pages that say plainly what you do and where are what count.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.