Audit

GEO agency in Massachusetts

More than 200 clients trust us.

GEO, also called AI SEO, is how a company gets named when people take their questions to ChatGPT or Gemini instead of Google. For businesses in Massachusetts, we measure what AI says about your brand today and do the work needed for it to cite you.

  • Nothing to sign
  • We answer within a day
  • Someone on the team looks at it

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients have trusted our team
4
AI engines where we work on your brand: ChatGPT, Gemini, Perplexity and Google
24h
and you usually have a reply from someone on the team
34
client reviews on Google, averaging five stars

Brands that already work with Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

They are among the more than 200 clients the agency has worked with.

AI search work in Massachusetts with results you can count

Here the result can be counted: how many times AI names your brand and how high up in the answer.

2

paths lead to an answer, live search and the memory of the model. Each one calls for different work.

How AI answers

3

numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.

What we measure

1

review a month of every question we track, with before and after screenshots.

Follow-up

4

places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

MassachusettsUSAWorldwide

How we work on GEO in Massachusetts

The Census Bureau counts 7,136,171 residents in Massachusetts for 2024, and 9 cities above 100,000 people. We have a page for every one of them. The biggest of them are Boston, Worcester and Springfield.

Across a whole region, questions range from a single city to the entire area. We work on both, so that AI can place your company correctly wherever the person asking happens to be. Murcia, where our office is, lies about 5,900 km (3,700 miles) away, usually 6 hours ahead of Massachusetts. We arrange calls at a time that suits you. The same service is available in Rhode Island, Connecticut and New Hampshire.

Population
7,136,171
Cities with their own page
9
Largest city
Boston
Time difference with our office
Murcia is usually 6 hours ahead
Distance to our office
5,900 km (3,700 miles)

Source: US Census Bureau, 2024 population estimates.

GEO agency in Massachusetts: map of the cities with their own page

How people ask AI in Massachusetts

  • Law firms

    Many people describe their case to an AI assistant before they call a firm. If your site explains each practice area clearly, you are easier to cite when the question is about your city.

  • Physical therapy clinics

    People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in your city.

  • Therapists

    Many people talk to AI first. Whether your practice appears when it suggests professional help depends on your profiles, your reviews and how you present yourself on your site.

What our GEO service in Massachusetts includes

Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.

  1. 01

    AI visibility audit

    We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.

  2. 02

    Question research

    People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.

  3. 03

    Content AI can cite

    We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.

  4. 04

    Structured data and brand

    Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.

  5. 05

    Mentions in the sources AI consults

    We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.

  6. 06

    Tracking mentions and citations

    We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.

How a company gets into the AI answer

More and more people ask AI before they search. It makes no difference if the question is about an employment lawyer in New York, a gaming laptop or luggage storage in New York. AI names a few companies and the rest go unmentioned.

  1. We ask each assistant about your sector and save the answers.
  2. We rewrite the pages that should answer those questions.
  3. We make your company details match on your website and your profiles.
  4. We work to get the press and listings in your sector to cite you.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

From the first analysis to the first mention

  1. 01

    Baseline

    We check what each engine says today about your company and about your competitors.

  2. 02

    Diagnosis

    We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.

  3. 03

    Monthly work

    We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.

  4. 04

    Measurement

    Same questions, same method, every month. We show you the new answers next to the old ones.

Reviews from our clients on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

GEO and AI SEO in Massachusetts: questions we get

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
What is GEO, or generative engine optimization?

It is what you do so that AI talks about your company. When someone asks ChatGPT, Gemini or Perplexity about a product or a service, the answer names a few brands and leaves the rest out. GEO is the work of making yours one of the few that get named.

What is the difference between GEO and SEO?

SEO works on your visibility in Google's list of results. GEO works on getting AI to name you in its answers. They share a foundation, which is a fast, clear website that other sites trust, so they complement each other and we usually work on both together.

How long does GEO take to show results?

Expect weeks for some answers and months for others. When an assistant looks things up online, a new page or a fresh mention can show quickly. When it relies on its training, nothing moves until the model is updated, and only the company that makes it knows when that will be.

Which AI engines do you cover?

We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.

How do you know what AI says about my company?

We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.

Do I need to change my website to do GEO?

You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.

Find out whether AI recommends your company

The audit takes your sector, a list of questions a customer would ask and four AI engines. You get back a plain document showing where you appear today and what to do first. We usually reply within 24 hours.

  • No obligation
  • Someone on the team writes back
  • Nearly always in under a day
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