Audit

GEO agency in Worcester

More than 200 clients trust us.

GEO, short for generative engine optimization, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Worcester, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.

  • Looked at by a person, not a tool
  • We reply within one working day
  • No obligation

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients have trusted our team
4
AI engines where we work on your brand: ChatGPT, Gemini, Perplexity and Google
24h
is how long we usually take to reply to an inquiry
34
client reviews on Google, averaging five stars

Who we work with

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

More than 200 companies have handed us their marketing so far.

What we measure when we do GEO in Worcester

Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.

2

ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.

How AI answers

3

checks on each question: does it name you, who does it put first and where does it get that from.

What we measure

1

time a month we repeat the same questions in each engine and compare them with the month before.

Follow-up

4

answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

WorcesterUSAWorldwide

AI answers and businesses in Worcester

The Census Bureau puts the population of Worcester at 211,286 in 2024. It is the second largest city in Massachusetts. That puts it 111th in the national ranking of cities. There are 9 cities in Massachusetts with their own page here.

In a mid-sized city an assistant often has only a short list of sources for each trade. Find out which ones it uses, get your company into them, and much of the job is done. Vértigo is based in Murcia, Spain, usually 6 hours ahead of Worcester. We work with clients abroad by video call, in English. We offer the same in Lowell, Providence and Cambridge.

Population
211,286
State
Massachusetts
Rank among US cities
111th
Time difference with our office
Murcia is usually 6 hours ahead
Distance to our office
5,900 km (3,700 miles)

Source: US Census Bureau, 2024 population estimates.

GEO agency in Worcester: map with the area marked
Worcester

What we do, depending on your sector

  • Dental practices

    When someone asks ChatGPT for a dentist they can trust in Worcester, the answer comes from reviews, health directories and your own website. We put all three in order.

  • Tutoring centers

    Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.

  • Beauty clinics

    People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.

GEO agency also in

Lowell Providence Cambridge Boston Quincy Springfield Brockton Lynn

GEO agency in Massachusetts GEO agency in the US

How we work on AI search optimization in Worcester

Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.

  1. 01

    AI visibility audit

    The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.

  2. 02

    Question research

    People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.

  3. 03

    Content AI can cite

    We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.

  4. 04

    Structured data and brand

    We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.

  5. 05

    Mentions in the sources AI consults

    We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.

  6. 06

    Tracking mentions and citations

    A short monthly report: mentions, links, visits from AI and what we plan to do the following month.

From not appearing to being the first recommendation

A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a dentist in Worcester and for one about a math tutor in Worcester.

  1. We see which answers your brand is missing from.
  2. We publish the content AI needs in order to name you.
  3. We correct what the engines have wrong about you.
  4. We add mentions in reliable sources.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

What working on GEO with Vértigo is like

  1. 01

    Baseline

    We check what each engine says today about your company and about your competitors.

  2. 02

    Mention map

    We compare what AI says with your website and with the sources it cites. You get it in writing: what is missing and where to begin.

  3. 03

    Monthly work

    We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.

  4. 04

    Report and adjust

    We review mentions, links and visits from AI, and decide the next step with you.

What our clients say on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

Other Vértigo services in Worcester

SEO agency in Worcester We work on your website so it appears near the top of Google when someone searches for what you offer, in your city, across the country or abroad. Web design in Worcester Websites and online stores designed from scratch for your brand, quick on a phone and ready for Google.

GEO and AI SEO in Worcester: questions we get

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
What is the difference between GEO and SEO?

With SEO you aim to appear near the top of the results page. With GEO you aim to be included in the answer an assistant writes. They are different jobs resting on the same things: a good website, good content and other people speaking well of you.

Does GEO work for a local business in Worcester?

It does. For local questions, assistants draw heavily on map listings, review sites and neighborhood press, all things a business in Worcester can improve. A national name is not required. Accurate details, recent reviews and pages that say plainly what you do and where are what count.

Can you do GEO for a business in Worcester from Spain?

Yes. Nothing in this work requires a visit. We run the questions as a customer in Worcester would ask them, meet you by video call in English and send a monthly report. Between reports you can write to the team whenever you need to.

How do you know what AI says about my company?

By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.

Can visits from AI be measured?

Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and inquiries.

What happens if AI says something false about my company?

It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.

Request an AI visibility audit for your brand

Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.

  • Reply within 24 hours as a rule
  • No automatic replies
  • No obligation
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