How we measure SEO work in Cambridge
A report does not pay the bills. What counts is that inquiries and orders go up.
More than 200 clients have worked with us.
SEO for businesses in Cambridge that starts with understanding what you sell. We cover local, national and international search, so customers find you before they find a competitor.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
A report does not pay the bills. What counts is that inquiries and orders go up.
4
numbers in every report: visits from Google, positions, inquiries and sales.
What we measure
6
areas in every project: technical, keywords, content, links, geographic scope and measurement.
The work
1
summary each month with tasks, positions and results, so you know where your investment goes.
Follow-up
3
ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
CambridgeUSAWorldwide
Cambridge has 121,186 residents according to the US Census Bureau estimates for 2024, which makes it the fourth largest city in Massachusetts. Nationally it ranks 243rd among US cities by population. There are 9 cities in Massachusetts with their own page here.
A smaller city has a smaller pool of searches, so each one counts. We aim the work at the service plus the city name, and at the surrounding area your customers actually travel from. Vértigo is based in Murcia, Spain, usually 6 hours ahead of Cambridge. We work with clients abroad by video call, in English. We offer the same in Boston, Quincy and Lynn.
Source: US Census Bureau, 2024 population estimates.
What we do in your sector
People looking for a dentist in Cambridge usually book with one of the first three practices on the map. We work on the Google Business Profile, the reviews and a page for each treatment.
A restaurant is chosen on the map, by photos and ratings. We work on the Google profile, the menu on the website and occasion searches such as "restaurant for groups in Cambridge".
Every booking that comes through your own site is a commission a portal does not take. We rank the hotel for its name, its area and the plans people search for in Cambridge.
SEO in other locations
Boston Quincy Lynn Brockton Lowell Worcester Providence Manchester
No two projects are alike. A law firm, an online store and a clinic need different things, so the first job is getting to know your business and your customer.
We look at your site the way Google sees it: how fast it loads, which pages it can read and which errors are wasting its time.
Every sector has its own vocabulary, and it is rarely the one the company uses. We look for the words the buyer uses.
We create the pages you are missing and fix the ones you have, thinking first of the reader and then of Google.
We get other media and websites in your sector to link to yours. It is the hardest part, and the one that most separates the top results from the rest.
Google Business Profile and maps for your city, structure and content to compete nationwide, and a version per country and language to sell abroad.
We follow rankings, visits, calls and sales, and explain them without jargon. If something is not working, we change it.
The top few results take most of the clicks. It happens with "emergency dentist cambridge", with "restaurant for groups cambridge" and with any search in your sector.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
Before proposing anything we want to know your company, your numbers and what you have already tried.
We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.
We make the changes to your site, publish the new content and earn the first links.
We look at what worked, show it to you and decide the next step together.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt depends on how competitive your sector is, on the state of your website and on what you want to achieve. That is why we begin with an audit. It gives you a prioritized list of actions and a quote written for your case, with no obligation.
The first changes tend to appear after a few months, and from there the growth builds on itself. A lot depends on the state of the site and on how hard your competitors are pushing, so we prefer to give you a time frame once we have seen it.
No, and be wary of anyone who promises it. Google decides the order and changes it often. We commit to the part that does depend on us: the work done each month, and showing you the results, good or bad, in a report you can understand.
We work on it, yes. Map results depend on three things: how close you are to the person searching, how well your profile matches the search and how well known your business is. We cannot move your premises, so we work on the other two for searches in Cambridge.
Access to your website and to your analytics tools, if you have them, and an hour of your time for the first meeting. We take care of the rest and ask for your approval when it is needed, for example before publishing new content under your name.
Of course. Many businesses start with ads while SEO gathers strength, and then lower the ad spend gradually. We also run paid search, so we can coordinate the two: the ads show which searches turn into sales and the SEO work goes after those first.
We analyze your website, your rankings and your competitors, at local, national or international level. You receive a report with the priority actions for your brand.
SEO auditNo obligation
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