GEO for businesses in Australia: how we count progress
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
More than 200 clients trust us.
Generative engine optimisation, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Australia across ChatGPT, Gemini, Perplexity and the AI results in Google.
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They are among the more than 200 clients the agency has worked with.
Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
AustraliaWorldwide
In Australia we cover 21 cities and 7 states and territories, each with its own page.
Nationwide, an assistant has thousands of companies to choose from and room for a few. It favours the ones that many independent sources describe in the same way. Vértigo is based in Murcia, Spain. We work with clients in Australia remotely, by video call and in English.
Three examples of GEO in Australia
AI gets asked about neighbourhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.
AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.
AI gets asked what a move costs and who can be trusted. Published guide rates and verified reviews carry the most weight in its answer.
GEO agency across Australia
The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a real estate agency in Sydney and for one about an accountant for small businesses in Sydney.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We check what each engine says today about your company and about your competitors.
We decide with you which questions to go after first and what has to change on the website to win them.
Content, structured data and media mentions, month by month, with tasks you know about in advance.
We review mentions, links and visits from AI, and decide the next step with you.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamSEO works on your visibility in Google's list of results. GEO works on getting AI to name you in its answers. They share a foundation, which is a fast, clear website that other sites trust, so they complement each other and we usually work on both together.
Engines that search the web live, such as Perplexity or the AI results in Google, can reflect changes within weeks. Models that answer from what they learned in training take longer. In the audit we give you a realistic estimate for your case.
No, and be wary of anyone who promises it. The same question asked twice can give different answers, and no engine sells that spot. What we can do is show you, month by month, how many answers you appear in and which ones we have gained.
Yes. We are based in Murcia, Spain, and work with clients abroad remotely, in English, by video call. You do not need to be in a place to ask AI about its businesses. Each month you receive the report with the answers and the tasks completed.
ChatGPT, Gemini, Perplexity and the AI results Google shows above its listings. Those four are our standard set. If another assistant matters in your sector, such as Microsoft Copilot, we add it to the tracking and report on it with the rest.
More or less. GEO, AI SEO, AI search optimisation and AEO (answer engine optimisation) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.
We analyse what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
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