What we measure when we do GEO in Ballarat
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO (generative engine optimisation) means making sure AI assistants know your company well enough to recommend it. If ChatGPT never names you, the person asking never hears of you. We help businesses in Ballarat appear in answers from ChatGPT, Gemini, Perplexity and Google.
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More than 200 companies have handed us their marketing so far.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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checks on each question: does it name you, who does it put first and where does it get that from.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
BallaratAustraliaWorldwide
Around 110,000 people live in Ballarat. It is in Victoria. There are 4 cities in Victoria with their own page here.
When AI cannot find details about a local business, it recommends one from elsewhere. A few clear pages, a well-kept business profile and recent reviews change that answer. We work from Murcia, in Spain, 8 to 10 hours behind Ballarat. Meetings are by video call and in English. Nearby, we also cover Geelong, Bendigo and Melbourne.
Population figures: GeoNames.
GEO, sector by sector
When someone asks ChatGPT for a dentist they can trust in Ballarat, the answer comes from reviews, health directories and your own website. We put all three in order.
AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.
People about to build ask AI about timings, permits and firms. Your projects explained with facts are the best source you can give it.
GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.
Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.
Someone asking about a dentist in Ballarat or an accountant for small businesses in Ballarat does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
We decide with you which questions to go after first and what has to change on the website to win them.
We prepare the pages AI needs in order to talk about you and work on your presence in the places it consults.
Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.
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“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimisation, GEO for short, is the work of getting your company into that reply.
Engines that search the web live, such as Perplexity or the AI results in Google, can reflect changes within weeks. Models that answer from what they learned in training take longer. In the audit we give you a realistic estimate for your case.
No, and be wary of anyone who promises it. The same question asked twice can give different answers, and no engine sells that spot. What we can do is show you, month by month, how many answers you appear in and which ones we have gained.
Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
They overlap almost completely. Different agencies and tools use GEO, AEO, LLM optimisation or AI SEO for the same job, which is getting a company named in AI answers. If you are comparing proposals, look at what each one measures and delivers, since the label tells you little.
In the audit you see, with screenshots, whether AI names you, who it recommends in your place and where it gets its information. There is no obligation.
GEO auditNo obligation
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