What we measure when we do GEO in Melbourne
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO (generative engine optimisation) means making sure AI assistants know your company well enough to recommend it. If ChatGPT never names you, the person asking never hears of you. We help businesses in Melbourne appear in answers from ChatGPT, Gemini, Perplexity and Google.
Featured in the Spanish press













And so on, past 200 clients.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
MelbourneAustraliaWorldwide
Some 5,400,000 people live in Melbourne. It is in Victoria. In Victoria we cover 4 cities.
National brands and neighbourhood businesses compete here for the same answer. The ones that get named tend to be the ones AI can describe with specific facts. Our office is in Murcia, Spain, about 17,100 km (10,600 miles) away and 8 to 10 hours behind you. We meet by video call. If your business is in Geelong, Ballarat or Bendigo, there is a page like this one for each.
Population figures: GeoNames.
What we do, depending on your sector
Many people describe their case to an AI assistant before they call a firm. If your site explains each practice area clearly, you are easier to cite when the question is about Melbourne.
AI gets asked about neighbourhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.
More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.
The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
We rewrite your key pages with clear answers, your own data and a structure that engines can read and use as a source.
We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
Try it yourself. Ask ChatGPT about an employment lawyer in Melbourne and it will give you a handful of names. The same happens with a real estate agency in Melbourne. If you are not on that short list, you are not in the running.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
We decide with you which questions to go after first and what has to change on the website to win them.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
We review mentions, links and visits from AI, and decide the next step with you.
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“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWe do not publish prices because two projects are rarely alike. The cost follows the number of questions you want to appear in, the state of your website and how well known your brand already is. You get a written quote after the first review and can say no.
SEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.
We cannot, and nor can anyone else. OpenAI, Google and the rest decide how their models answer, and those answers vary each time. Our commitment is to the work and to honest measurement: the same questions every month, with the results in front of you.
Yes. We are based in Murcia, Spain, and work with clients abroad remotely, in English, by video call. You do not need to be in a place to ask AI about its businesses. Each month you receive the report with the answers and the tasks completed.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
More or less. GEO, AI SEO, AI search optimisation and AEO (answer engine optimisation) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.
The audit takes your sector, a list of questions a customer would ask and four AI engines. You get back a plain document showing where you appear today and what to do first. We usually reply within 24 hours.
GEO auditNo obligation
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