What we measure when we do GEO in Victoria
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO (generative engine optimisation) means making sure AI assistants know your company well enough to recommend it. If ChatGPT never names you, the person asking never hears of you. We help businesses in Victoria appear in answers from ChatGPT, Gemini, Perplexity and Google.
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And so on, past 200 clients.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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checks on each question: does it name you, who does it put first and where does it get that from.
What we measure
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review a month of every question we track, with before and after screenshots.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
VictoriaAustraliaWorldwide
In Victoria we have pages for 4 cities. The biggest of them are Melbourne, Geelong and Ballarat.
Across a whole region, questions range from a single city to the entire area. We work on both, so that AI can place your company correctly wherever the person asking happens to be. Murcia, where our office is, lies about 17,000 km (10,600 miles) away, 8 to 10 hours behind Victoria. We arrange calls at a time that suits you. Nearby, we also cover New South Wales, Tasmania and South Australia.
How people ask AI in Victoria
AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.
It is a purchase people talk through with AI: how many panels, how much they save, who installs them. Your real projects and your numbers are exactly what it needs to cite you.
AI gets asked what a move costs and who can be trusted. Published guide rates and verified reviews carry the most weight in its answer.
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
AI does not show a list for you to choose from. It chooses for you. When someone asks about an accountant for small businesses in Sydney, they get a few names, and the first one has the advantage.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
We prepare the pages AI needs in order to talk about you and work on your presence in the places it consults.
AI answers change often. We keep watch and react when your brand moves up or down.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimisation, GEO for short, is the work of getting your company into that reply.
No, and be wary of anyone who promises it. The same question asked twice can give different answers, and no engine sells that spot. What we can do is show you, month by month, how many answers you appear in and which ones we have gained.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and enquiries.
It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
We analyse what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
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