GEO in Darwin, measured in mentions
A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.
More than 200 clients trust us.
Generative engine optimisation, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Darwin across ChatGPT, Gemini, Perplexity and the AI results in Google.
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More than 200 companies have handed us their marketing so far.
A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
DarwinAustraliaWorldwide
The population of Darwin is about 140,000. You will find it in the Northern Territory.
For smaller cities AI often has little to go on and ends up recommending companies from the nearest big city. Giving it well-organised information is how you get it to name you instead. Vértigo is based in Murcia, Spain, 7.5 to 8.5 hours behind Darwin. We work with clients abroad by video call, in English. The same service is available in Cairns, Townsville and Adelaide.
Population figures: GeoNames.
What we do, depending on your sector
More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.
It is a purchase people talk through with AI: how many panels, how much they save, who installs them. Your real projects and your numbers are exactly what it needs to cite you.
Trips are now planned by asking AI. Whether it names your hotel depends on what guides, reviews and your own website say about you.
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
Month by month we track which answers you appear in, which links cite you and what visits and enquiries arrive from AI.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a restaurant in Darwin and for one about a solar panel installer in Darwin.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
We review mentions, links and visits from AI, and decide the next step with you.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThink of it as SEO for answers instead of lists. A search engine shows a page of links and lets you choose. An AI assistant writes a reply and mentions a handful of companies in it. Generative engine optimisation, GEO for short, is the work of getting your company into that reply.
Yes, and it is where competition is still lightest. AI answers questions about local businesses every day and takes its facts from business profiles, reviews and local media. If yours are up to date, a good part of the work is already done.
Yes. Nothing in this work requires a visit. We run the questions as a customer in Darwin would ask them, meet you by video call in English and send a monthly report. Between reports you can write to the team whenever you need to.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.
It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.
We analyse what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
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