Audit

SEO agency in Lansing

More than 200 clients have worked with us.

SEO for businesses in Lansing that starts with understanding what you sell. We cover local, national and international search, so customers find you before they find a competitor.

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Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
+200
clients have trusted our team
+20
Spanish media outlets and agency rankings have covered our work
24 h
is how long we usually take to answer your request
5
services under one roof, from SEO to custom software

Companies that trust Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

They are among the more than 200 clients the agency has worked with.

SEO in Lansing that shows up in your sales

Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.

4

things we track from start to finish, from the search to the order or the phone call.

What we measure

6

lines of work that we share out month by month, according to what is holding your site back at the time.

The work

1

report a month, short and free of jargon, with what was done, what changed and what comes next.

Follow-up

3

levels we work at: local, national and international. Yours depends on who you sell to.

Sized to your market

Local SEONational SEOInternational SEO

LansingUSAWorldwide

Search engine optimization for companies in Lansing

Home to 114,336 people on the 2024 Census Bureau estimates, Lansing is the sixth largest city in Michigan. That puts it 268th in the national ranking of cities. We have pages for 7 cities in Michigan.

With fewer competitors in a smaller city, the map results decide almost everything. A well-kept Google Business Profile and a clear website are most of what it takes to reach the top three. We work from Murcia, in Spain, usually 6 hours ahead of Lansing. Meetings are by video call and in English. We offer the same in Ann Arbor, Grand Rapids and Dearborn.

Population
114,336
State
Michigan
Rank among US cities
268th
Time difference with our office
Murcia is usually 6 hours ahead
Distance to our office
6,800 km (4,200 miles)

Source: US Census Bureau, 2024 population estimates.

Map of the area an SEO campaign covers for a business in Lansing
Lansing

What we do in your sector

  • Renovation companies

    Renovation work is chosen on photos and reviews. We rank one page per type of job (kitchens, bathrooms, whole homes) and per area of Lansing, each with finished projects.

  • Beauty clinics

    Each treatment is a different search, and nearly all of them carry the name of the city. A page per treatment, with prices and real results, picks up that demand in Lansing.

  • Moving companies

    Moving searches come with a price and with an origin and a destination. We work on those combinations so your company shows up in Lansing without depending on comparison sites.

SEO agency also in

Ann Arbor Grand Rapids Dearborn Sterling Heights Warren Detroit Toledo South Bend

SEO agency in Michigan SEO agency in the US

Our SEO work in Lansing, piece by piece

Before we change a single comma on your website, we ask questions: what you sell, who buys it, why they choose you and which words they type. The plan comes out of those answers.

  1. 01

    Technical audit

    We look at your site the way Google sees it: how fast it loads, which pages it can read and which errors are wasting its time.

  2. 02

    Keyword research

    Every sector has its own vocabulary, and it is rarely the one the company uses. We look for the words the buyer uses.

  3. 03

    Content that ranks

    One page per service and per important question, well written and with your own facts. It is what Google rewards and what convinces the customer.

  4. 04

    Link building

    Links planned project by project, to build the authority you need against your competitors.

  5. 05

    Local, national and international SEO

    If you sell in Lansing, we work on your Google Business Profile and the map results. If you sell nationwide, on structure and content. If you sell abroad, on a version for each market.

  6. 06

    Measuring results

    We track rankings, traffic and sales, and go through the data each month looking for the next thing worth doing.

How you climb Google, one position at a time

Think of the last time you typed something like "kitchen renovation lansing" into Google. You probably clicked one of the first results and never saw the rest. A search for "laser hair removal lansing" goes the same way for your customers.

  1. We choose the searches that bring customers.
  2. We repair the technical faults on the site.
  3. We rewrite the pages that need to rank.
  4. We earn links from media and websites in your sector.

Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.

What working on SEO with Vértigo is like

  1. 01

    Starting point

    We talk about your goals and look together at where your website stands on Google today.

  2. 02

    Work plan

    With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.

  3. 03

    Monthly work

    Each month has specific technical, content and link tasks, and you know what they are before they start.

  4. 04

    Measure and improve

    We track rankings, traffic and results, and adjust the strategy with data.

How clients rate us on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

More Vértigo services in Lansing

GEO agency in Lansing So that AI assistants cite your company in their answers. Content, brand data and mentions in the sources they read. Web design in Lansing Websites and online stores designed from scratch for your brand, quick on a phone and ready for Google.

Common questions about search engine optimization in Lansing

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
How long does SEO take to show results?

The first changes tend to appear after a few months, and from there the growth builds on itself. A lot depends on the state of the site and on how hard your competitors are pushing, so we prefer to give you a time frame once we have seen it.

Do you do national and international SEO, or only local?

We do all three. A business that sells in one city, a brand that sells across a whole country and a company with its site in several languages all get the same method. Only the scale changes. In the audit we tell you which scale makes sense for you.

What is the difference between SEO and GEO?

SEO works on your visibility in Google's results. GEO works on getting your company mentioned when someone asks ChatGPT, Gemini, Perplexity or Google's AI answers. The two complement each other and share most of the groundwork, so we work on them together with the same team.

How often will you tell me how it is going?

Every month you get a report with what we did and the results. If a question comes up in between, you write to us and we answer, usually within 24 hours. There is no need to wait for the next report to ask why something moved.

Does SEO work for an online store?

Yes. In an online store every category and every product is a way in from Google. Putting them in a sensible order, writing descriptions of your own and making the pages load quickly is what moves the most sales. We also check that duplicate and out-of-stock pages are not getting in the way.

What about the searches people now make in AI assistants?

We work on those too. We call it GEO, and the aim is for AI assistants to name your company in their answers. A good part of what is done for SEO counts there as well. Nobody controls what an assistant says, so we check it regularly and tell you what we find.

Shall we look at where your site stands on Google?

Tell us which website you have and what you want to achieve. We review it, look at your competitors and send you a report with what we would do first.

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