What SEO in Grand Rapids should be judged on
A report does not pay the bills. What counts is that inquiries and orders go up.
More than 200 clients have worked with us.
SEO for businesses in Grand Rapids that starts with understanding what you sell. We cover local, national and international search, so customers find you before they find a competitor.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
A report does not pay the bills. What counts is that inquiries and orders go up.
4
numbers in every report: visits from Google, positions, inquiries and sales.
What we measure
6
kinds of task, from the technical audit to measurement, ordered by what matters most in your case.
The work
1
summary each month with tasks, positions and results, so you know where your investment goes.
Follow-up
3
levels we work at: local, national and international. Yours depends on who you sell to.
Sized to your market
Local SEONational SEOInternational SEO
Grand RapidsUSAWorldwide
Grand Rapids has 200,117 residents according to the US Census Bureau estimates for 2024, which makes it the second largest city in Michigan. That puts it 124th in the national ranking of cities. We have pages for 7 cities in Michigan.
In a mid-sized city the first page is usually within reach. There is plenty of demand, and a good number of competitors have never worked on their website. We work from Murcia, in Spain, usually 6 hours ahead of Grand Rapids. Meetings are by video call and in English. If your business is in Lansing, South Bend or Ann Arbor, there is a page like this one for each.
Source: US Census Bureau, 2024 population estimates.
How people search in Grand Rapids
People looking for a dentist in Grand Rapids usually book with one of the first three practices on the map. We work on the Google Business Profile, the reviews and a page for each treatment.
The big portals own "homes for sale", but owners who want to sell search for an agency in Grand Rapids or ask what their home is worth. That is where a local agency can win.
A veterinary emergency is searched from a phone and the first result gets the call. We look after the profile, the opening hours and the phone number so that first result is you.
SEO in other locations
Lansing South Bend Ann Arbor Milwaukee Chicago Fort Wayne Dearborn Sterling Heights
We start by listening. Once we know what you offer and how people look for it, we decide where to begin and what can wait.
A full check of the part nobody sees: loading speed, pages Google cannot find, broken links and structure.
We study the searches that matter most to your business and how your customers make them, in your city, across the country or abroad.
We improve your key pages and content so they answer what your customer is looking for better than anyone else does.
Links from newspapers, blogs and directories that carry weight in your sector, chosen one by one. No packages of a thousand links.
The same method at three scales. For a neighborhood business the map rules. For an online store, the category pages. For an exporter, each language.
Each month you get a short, clear report: what we did, what went up, what went down and what comes next.
The top few results take most of the clicks. It happens with "emergency dentist grand rapids", with "real estate agency grand rapids" and with any search in your sector.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
An hour for you to walk us through the business: what you sell, who buys from you and who you compete with.
We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.
We fix the technical side, improve the content and look for links. Whatever has the most impact goes first.
We compare against the starting point and tell you, with numbers, what has changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWe do all three. A business that sells in one city, a brand that sells across a whole country and a company with its site in several languages all get the same method. Only the scale changes. In the audit we tell you which scale makes sense for you.
SEO works on your visibility in Google's results. GEO works on getting your company mentioned when someone asks ChatGPT, Gemini, Perplexity or Google's AI answers. The two complement each other and share most of the groundwork, so we work on them together with the same team.
No, and be wary of anyone who promises it. Google decides the order and changes it often. We commit to the part that does depend on us: the work done each month, and showing you the results, good or bad, in a report you can understand.
Once a month, in a report you can follow without knowing any SEO: the work done, what went up, what went down and what comes next. Between one report and the next you can write to the team whenever you like.
Yes, and over the medium term it is often one of the most cost-effective channels a shop has. We work on the category pages, the product pages and the loading speed, which is where an online store wins or loses its sales.
Of course. Many businesses start with ads while SEO gathers strength, and then lower the ad spend gradually. We also run paid search, so we can coordinate the two: the ads show which searches turn into sales and the SEO work goes after those first.
Fill in the form and a person from the team replies, usually within 24 hours. We look at your site and your market first and then send a quote. There are no prices on this page because no two projects need the same work.
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