Audit

GEO agency in Grand Rapids

More than 200 clients trust us.

GEO is the work of getting your company mentioned when someone asks ChatGPT or Gemini for a recommendation. Some of your customers in Grand Rapids already ask an assistant before they open Google. We work so that the answer carries your name.

  • Nothing to sign
  • We answer within a day
  • Someone on the team looks at it

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients have trusted our team
4
places your customers ask: ChatGPT, Gemini, Perplexity and Google
24h
and you usually have a reply from someone on the team
34
Google reviews with an average rating of 5.0

Companies that trust Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

And so on, past 200 clients.

GEO in Grand Rapids, measured in mentions

We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.

2

routes need looking after: what AI reads live and what it already knows about your brand.

How AI answers

3

things we note for every answer: whether you appear, in what position and with which source.

What we measure

1

monthly report with the saved answers, so you can see with your own eyes what has changed.

Follow-up

4

assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

Grand RapidsUSAWorldwide

AI answers and businesses in Grand Rapids

The Census Bureau puts the population of Grand Rapids at 200,117 in 2024. It is the second largest city in Michigan. Across the country it sits in 124th place by population. In Michigan we cover 7 cities.

In a mid-sized city an assistant often has only a short list of sources for each trade. Find out which ones it uses, get your company into them, and much of the job is done. We work from Murcia, in Spain, usually 6 hours ahead of Grand Rapids. Meetings are by video call and in English. We offer the same in Lansing, South Bend and Ann Arbor.

Population
200,117
State
Michigan
Rank among US cities
124th
Time difference with our office
Murcia is usually 6 hours ahead
Distance to our office
6,900 km (4,300 miles)

Source: US Census Bureau, 2024 population estimates.

Map of the area where we do AI search optimization for businesses in Grand Rapids
Grand Rapids

GEO, sector by sector

  • Real estate agencies

    AI gets asked about neighborhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.

  • Tutoring centers

    Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.

  • Accounting firms

    AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.

Our GEO work for businesses in Grand Rapids, part by part

The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.

  1. 01

    AI visibility audit

    Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.

  2. 02

    Question research

    We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.

  3. 03

    Content AI can cite

    Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.

  4. 04

    Structured data and brand

    We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.

  5. 05

    Mentions in the sources AI consults

    We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.

  6. 06

    Tracking mentions and citations

    We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.

What it takes to be named by AI

More and more people ask AI before they search. It makes no difference if the question is about a real estate agency in Grand Rapids, a gaming laptop or luggage storage in New York. AI names a few companies and the rest go unmentioned.

  1. We see which answers your brand is missing from.
  2. We publish the content AI needs in order to name you.
  3. We correct what the engines have wrong about you.
  4. We add mentions in reliable sources.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

What working on GEO with Vértigo is like

  1. 01

    Baseline

    We check what each engine says today about your company and about your competitors.

  2. 02

    Work plan

    We decide with you which questions to go after first and what has to change on the website to win them.

  3. 03

    Down to work

    We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.

  4. 04

    We ask again

    Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.

Reviews from our clients on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

Common questions about AI search optimization in Grand Rapids

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
How much does GEO cost in Grand Rapids?

There is no single fee. A brand that AI already talks about needs less work than one starting from nothing, and a crowded sector calls for more content and more mentions. After the audit we send you a fixed quote and you decide, with no obligation.

Which AI engines do you cover?

We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.

Do I need to change my website to do GEO?

You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.

What happens if AI says something false about my company?

It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.

Do I need SEO for GEO to work?

It is not compulsory, but it shows. If your website does not appear in search engines, assistants that read the web live have a hard time finding you. A site with sound SEO gives GEO something to build on, and we handle both in the same team.

Is GEO the same as AI SEO or AEO?

More or less. GEO, AI SEO, AI search optimization and AEO (answer engine optimization) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.

Shall we see what AI says about your company?

Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.

  • We usually reply within 24 hours
  • Every request is reviewed by a person
  • No obligation
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