GEO in Grand Rapids, measured in mentions
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO is the work of getting your company mentioned when someone asks ChatGPT or Gemini for a recommendation. Some of your customers in Grand Rapids already ask an assistant before they open Google. We work so that the answer carries your name.
Featured in the Spanish press













And so on, past 200 clients.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
2
routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
Grand RapidsUSAWorldwide
The Census Bureau puts the population of Grand Rapids at 200,117 in 2024. It is the second largest city in Michigan. Across the country it sits in 124th place by population. In Michigan we cover 7 cities.
In a mid-sized city an assistant often has only a short list of sources for each trade. Find out which ones it uses, get your company into them, and much of the job is done. We work from Murcia, in Spain, usually 6 hours ahead of Grand Rapids. Meetings are by video call and in English. We offer the same in Lansing, South Bend and Ann Arbor.
Source: US Census Bureau, 2024 population estimates.
GEO, sector by sector
AI gets asked about neighborhoods, prices and agencies people can trust. Good area guides, written with your own data, make you a source it can quote.
Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.
AI answers tax questions every day and needs sources it can rely on. A firm that explains each step well can be one of the sources it cites.
The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.
Dozens of real questions from your sector, put to each engine. The result is a table showing where you appear and, where you do not, which competitors are there instead.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
We repeat the same questions every month and compare. That way you see, with screenshots, which answers you have won and which are still pending.
More and more people ask AI before they search. It makes no difference if the question is about a real estate agency in Grand Rapids, a gaming laptop or luggage storage in New York. AI names a few companies and the rest go unmentioned.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We check what each engine says today about your company and about your competitors.
We decide with you which questions to go after first and what has to change on the website to win them.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamThere is no single fee. A brand that AI already talks about needs less work than one starting from nothing, and a crowded sector calls for more content and more mentions. After the audit we send you a fixed quote and you decide, with no obligation.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
You rarely have to rebuild it. The usual work is rewriting some pages, adding the ones that are missing and marking up your data properly. We only propose a new website when the current one is hard for search engines and AI crawlers to read.
It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.
It is not compulsory, but it shows. If your website does not appear in search engines, assistants that read the web live have a hard time finding you. A site with sound SEO gives GEO something to build on, and we handle both in the same team.
More or less. GEO, AI SEO, AI search optimization and AEO (answer engine optimization) are names for the same aim: being cited and recommended in answers written by AI. The industry has not settled on one term. We say GEO, but the work is identical whatever you call it.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.