Audit

GEO agency in Lansing

More than 200 clients trust us.

GEO (generative engine optimization) means making sure AI assistants know your company well enough to recommend it. If ChatGPT never names you, the person asking never hears of you. We help businesses in Lansing appear in answers from ChatGPT, Gemini, Perplexity and Google.

  • No obligation
  • Reply within 24 hours
  • Your site reviewed by a person

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients have trusted our team
4
assistants where we track your brand: ChatGPT, Gemini, Perplexity and Google AI
24h
and you usually have a reply from someone on the team
34
client reviews on Google, averaging five stars

Companies that trust Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

And more than 200 clients who have already trusted Vértigo.

AI search work in Lansing with results you can count

A mention is easy to check. Either the answer names your company or it does not, and we keep the screenshots from each month so you can see the change.

2

ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.

How AI answers

3

things we note for every answer: whether you appear, in what position and with which source.

What we measure

1

review a month of every question we track, with before and after screenshots.

Follow-up

4

answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

LansingUSAWorldwide

How we work on GEO in Lansing

The Census Bureau puts the population of Lansing at 114,336 in 2024. It is the sixth largest city in Michigan. It is the 268th largest city in the United States. There are 7 cities in Michigan with their own page here.

For smaller cities AI often has little to go on and ends up recommending companies from the nearest big city. Giving it well-organized information is how you get it to name you instead. Murcia, where our office is, lies about 6,800 km (4,200 miles) away, usually 6 hours ahead of Lansing. We arrange calls at a time that suits you. Nearby, we also cover Ann Arbor, Grand Rapids and Dearborn.

Population
114,336
State
Michigan
Rank among US cities
268th
Time difference with our office
Murcia is usually 6 hours ahead
Distance to our office
6,800 km (4,200 miles)

Source: US Census Bureau, 2024 population estimates.

Map of the area where we do AI search optimization for businesses in Lansing
Lansing

Three examples of GEO in Lansing

  • Law firms

    Many people describe their case to an AI assistant before they call a firm. If your site explains each practice area clearly, you are easier to cite when the question is about Lansing.

  • Beauty clinics

    People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.

  • Architecture firms

    People about to build ask AI about timings, permits and firms. Your projects explained with facts are the best source you can give it.

GEO agency also in

Ann Arbor Grand Rapids Dearborn Sterling Heights Warren Detroit Toledo South Bend

GEO agency in Michigan GEO agency in the US

Everything we do for your GEO in Lansing

GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.

  1. 01

    AI visibility audit

    We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.

  2. 02

    Question research

    People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.

  3. 03

    Content AI can cite

    We create the pages that are missing: guide prices, comparisons, frequently asked questions. That is the material answers are made from.

  4. 04

    Structured data and brand

    We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.

  5. 05

    Mentions in the sources AI consults

    We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.

  6. 06

    Tracking mentions and citations

    Month by month we track which answers you appear in, which links cite you and what visits and inquiries arrive from AI.

From absent in AI answers to first recommendation

AI does not show a list for you to choose from. It chooses for you. When someone asks about an employment lawyer in Lansing, they get a few names, and the first one has the advantage.

  1. We ask each assistant about your sector and save the answers.
  2. We rewrite the pages that should answer those questions.
  3. We make your company details match on your website and your profiles.
  4. We work to get the press and listings in your sector to cite you.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

How our AI search optimization agency works

  1. 01

    Starting picture

    We put your customer's questions to each assistant and save the answers.

  2. 02

    Status report

    You receive a document with the answers, the sources and the actions we propose, from most to least important.

  3. 03

    Monthly work

    We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.

  4. 04

    Measurement

    Same questions, same method, every month. We show you the new answers next to the old ones.

How clients rate us on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

Other Vértigo services in Lansing

SEO agency in Lansing Audit, content and links to gain positions on Google and turn those visits into customers. Web design in Lansing Custom sites, no templates, with motion where it helps explain what you do and SEO sorted from day one.

What people ask us most about GEO in Lansing

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
How long does GEO take to show results?

It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.

Do you guarantee that ChatGPT will recommend my company?

We cannot, and nor can anyone else. OpenAI, Google and the rest decide how their models answer, and those answers vary each time. Our commitment is to the work and to honest measurement: the same questions every month, with the results in front of you.

Does GEO work for a local business in Lansing?

Yes, and it is where competition is still lightest. AI answers questions about local businesses every day and takes its facts from business profiles, reviews and local media. If yours are up to date, a good part of the work is already done.

Which AI engines do you cover?

We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.

Can visits from AI be measured?

For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.

What happens if AI says something false about my company?

It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.

Ask for your AI visibility audit

We analyze what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.

  • We usually reply within 24 hours
  • Every request is reviewed by a person
  • No obligation
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