GEO for businesses in Michigan: how we count progress
Here the result can be counted: how many times AI names your brand and how high up in the answer.
More than 200 clients trust us.
GEO, short for generative engine optimization, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Michigan, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
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More than 200 companies have handed us their marketing so far.
Here the result can be counted: how many times AI names your brand and how high up in the answer.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
MichiganUSAWorldwide
The Census Bureau counts 10,140,459 residents in Michigan for 2024, and 7 cities above 100,000 people. We have a page for every one of them. The biggest of them are Detroit, Grand Rapids and Warren.
Across a whole region, questions range from a single city to the entire area. We work on both, so that AI can place your company correctly wherever the person asking happens to be. Vértigo is based in Murcia, Spain, usually 6 hours ahead of Michigan. We work with clients abroad by video call, in English. We offer the same in Ohio, Indiana and Wisconsin.
Source: US Census Bureau, 2024 population estimates.
How people ask AI in Michigan
Before asking for a quote, many people ask AI what a renovation costs and who to call. We publish your guide prices and your finished jobs so it has something to work with.
More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.
It is a purchase people talk through with AI: how many panels, how much they save, who installs them. Your real projects and your numbers are exactly what it needs to cite you.
GEO agency across Michigan
Detroit Grand Rapids Warren Sterling Heights Ann Arbor Lansing Dearborn
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
AI cites what it can summarize without getting it wrong. We turn your pages into direct answers, with your own figures and the name of whoever stands behind them.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
Press, rankings and trade directories. The more reliable sources talk about you, the more often your name comes up in the answer.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
Someone asking about a kitchen renovation company in New York or a restaurant in New York does not get pages of results. They get a short reply with a few company names in it. The simulation here follows one company from absent to first recommendation.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
We review mentions, links and visits from AI, and decide the next step with you.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt depends on your starting point and on how much competition your sector has. We do the visibility audit first, which tells us how much work there is, and then send you a quote based on it. It does not commit you to anything.
No. AI answers change from one run to the next and nobody outside controls them. What we do is raise the number of times you appear and prove it to you with the saved answers from each month, set next to the earlier ones.
Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.
They overlap almost completely. Different agencies and tools use GEO, AEO, LLM optimization or AI SEO for the same job, which is getting a company named in AI answers. If you are comparing proposals, look at what each one measures and delivers, since the label tells you little.
Leave us your website and we will tell you what AI knows about your brand, what it is missing and where we would start.
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