How we measure SEO work in Dearborn
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
More than 200 clients have worked with us.
Vértigo is based in Murcia, Spain, and works with clients abroad by video call, in English. For your business in Dearborn that means a clear SEO plan and a report every month from the people doing the work.
Featured in the Spanish press













And so on, past 200 clients.
Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.
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things we track from start to finish, from the search to the order or the phone call.
What we measure
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lines of work that we share out month by month, according to what is holding your site back at the time.
The work
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report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
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ways to plan SEO, depending on where you sell: in your city, nationwide or abroad.
Sized to your market
Local SEONational SEOInternational SEO
DearbornUSAWorldwide
The Census Bureau puts the population of Dearborn at 106,377 in 2024. It is the seventh largest city in Michigan. Across the country it sits in 302nd place by population. There are 7 cities in Michigan with their own page here.
A smaller city has a smaller pool of searches, so each one counts. We aim the work at the service plus the city name, and at the surrounding area your customers actually travel from. Murcia, where our office is, lies about 6,700 km (4,200 miles) away, usually 6 hours ahead of Dearborn. We arrange calls at a time that suits you. Nearby, we also cover Detroit, Warren and Sterling Heights.
Source: US Census Bureau, 2024 population estimates.
What we do in your sector
Hardly anyone searches for "lawyer" on its own. They search for "employment lawyer in Dearborn" or "unfair dismissal", so we build a page for each practice area and each problem.
A restaurant is chosen on the map, by photos and ratings. We work on the Google profile, the menu on the website and occasion searches such as "restaurant for groups in Dearborn".
Looking for a therapist is hard, and people do it in private. A page for each area you work in, written with care, helps someone searching in Dearborn take the step of writing to you.
A plan copied from another company rarely fits. We write yours after a conversation about who your best customers are and which searches already bring them in.
We go through your website in depth to find what is holding it back: speed, indexing, structure and errors.
We study the searches that matter most to your business and how your customers make them, in your city, across the country or abroad.
We improve your key pages and content so they answer what your customer is looking for better than anyone else does.
Links planned project by project, to build the authority you need against your competitors.
Google Business Profile and maps for your city, structure and content to compete nationwide, and a version per country and language to sell abroad.
We connect your site to the measurement tools so we know which searches bring customers and which only bring visits.
Someone who searches for "employment lawyer dearborn" or "restaurant for groups dearborn" rarely scrolls as far as page two. They pick from the first few names they see, and that is where you need to be.
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We talk about your goals and look together at where your website stands on Google today.
With the audit in hand, we agree with you what gets done first and what results are reasonable to expect.
We fix the technical side, improve the content and look for links. Whatever has the most impact goes first.
Rankings, visits and sales, reviewed every month. What works gets repeated and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamLonger than paid ads, and usually less than people fear. Technical fixes can show within weeks. New content and links take months to count, because Google needs time to trust them. We tell you which searches should move first, so you can judge progress early.
Yes, all of them. Which one you need depends on where your customers are. A clinic lives off its map listing, an online store off its category pages and an exporter off a separate version of the site for each market. Many projects mix two of the three.
SEO works on your visibility in Google's results. GEO works on getting your company mentioned when someone asks ChatGPT, Gemini, Perplexity or Google's AI answers. The two complement each other and share most of the groundwork, so we work on them together with the same team.
Everything is done remotely and in English. We agree a meeting slot that works across the time difference, share the data with you and send a monthly report. SEO happens on your website and on Google, so the work does not depend on us being in the same city as you.
Not much. A first conversation to get to know the business, and the logins for the website. If analytics and Google Search Console are not set up, we install them. After that, the main thing we ask is that you answer our questions about your products and customers.
Once a month, in a report you can follow without knowing any SEO: the work done, what went up, what went down and what comes next. Between one report and the next you can write to the team whenever you like.
Tell us which website you have and what you want to achieve. We review it, look at your competitors and send you a report with what we would do first.
SEO auditNo obligation
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