How we measure SEO work in Ann Arbor
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
More than 200 clients have worked with us.
SEO for businesses in Ann Arbor that starts with understanding what you sell. We cover local, national and international search, so customers find you before they find a competitor.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
Traffic on its own tells you little. We track which searches end in an inquiry or an order and put the effort there.
4
figures we follow each month: how many people arrive, where you rank, who gets in touch and what you sell.
What we measure
6
areas in every project: technical, keywords, content, links, geographic scope and measurement.
The work
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report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
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scales of work: your city, your whole country and other countries. We choose yours by where your customers are.
Sized to your market
Local SEONational SEOInternational SEO
Ann ArborUSAWorldwide
Ann Arbor has 122,925 residents according to the US Census Bureau estimates for 2024, which makes it the fifth largest city in Michigan. Nationally it ranks 234th among US cities by population. In Michigan we cover 7 cities.
In a smaller city many searches still have no good local answer. Whoever gives it first tends to stay at the top for a long time. Our office is in Murcia, Spain, about 6,800 km (4,200 miles) away and usually 6 hours ahead of you. We meet by video call. Nearby, we also cover Dearborn, Detroit and Warren.
Source: US Census Bureau, 2024 population estimates.
What we do in your sector
The big portals own "homes for sale", but owners who want to sell search for an agency in Ann Arbor or ask what their home is worth. That is where a local agency can win.
Tax questions are searched all year round: how to register, which form to file, what an accountant costs. Every well-written answer brings clients from Ann Arbor to your firm.
Looking for a therapist is hard, and people do it in private. A page for each area you work in, written with care, helps someone searching in Ann Arbor take the step of writing to you.
We start by listening. Once we know what you offer and how people look for it, we decide where to begin and what can wait.
Before we write a line, we check that the site works properly on the inside. If Google cannot read it, nothing else matters.
Every sector has its own vocabulary, and it is rarely the one the company uses. We look for the words the buyer uses.
We create the pages you are missing and fix the ones you have, thinking first of the reader and then of Google.
Links planned project by project, to build the authority you need against your competitors.
We fit the work to where your customers are: in your neighborhood, across the country or in other languages and markets.
We track rankings, traffic and sales, and go through the data each month looking for the next thing worth doing.
Try it yourself: search for "real estate agency ann arbor" and count how many results you read before deciding. Your customers do the same when they search for "small business accountant ann arbor".
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We meet by video call to learn what you sell, who buys it and what sets you apart.
We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.
We fix the technical side, improve the content and look for links. Whatever has the most impact goes first.
We compare against the starting point and tell you, with numbers, what has changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWe quote after a first review, never before. The price follows the work: how many pages need attention, how strong your competitors are and how far you want to reach. You get the figure in writing, with what it covers each month, and no obligation to go ahead.
Longer than paid ads, and usually less than people fear. Technical fixes can show within weeks. New content and links take months to count, because Google needs time to trust them. We tell you which searches should move first, so you can judge progress early.
All three. Local SEO for businesses that sell in their own city, national SEO for brands and online stores that compete across a country, and international SEO with a version of the site per country and language, content adapted to each market and links from media there.
No, and be wary of anyone who promises it. Google decides the order and changes it often. We commit to the part that does depend on us: the work done each month, and showing you the results, good or bad, in a report you can understand.
We work on it, yes. Map results depend on three things: how close you are to the person searching, how well your profile matches the search and how well known your business is. We cannot move your premises, so we work on the other two for searches in Ann Arbor.
A growing number of people ask ChatGPT or Gemini before they search on Google. That is why we work on SEO and GEO together: a clear, fast website with authority is the base for showing up in both. Nobody can promise that an assistant will recommend you, but the groundwork is known.
We analyze your website, your rankings and your competitors, at local, national or international level. You receive a report with the priority actions for your brand.
SEO auditNo obligation
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