Audit

SEO agency in Madison

More than 200 clients have worked with us.

When someone in Madison searches for what you sell, yours should be one of the names they see. We do the technical work, the content and the links, and each month we tell you what was done and what it changed.

  • No obligation
  • Reply within 24 hours
  • Your site reviewed by a person

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
+200
companies have already worked with Vértigo
+20
mentions in the press and in agency rankings in Spain
24 h
is the usual wait for a reply from a person on the team
5
areas we work on side by side: SEO, GEO, web design, custom software and PPC

Companies that trust Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

And so on, past 200 clients.

SEO in Madison, measured in results

Every month we look at three things: how many people arrive from Google, where you rank and how much you sell.

4

figures we follow each month: how many people arrive, where you rank, who gets in touch and what you sell.

What we measure

6

lines of work that we share out month by month, according to what is holding your site back at the time.

The work

1

summary each month with tasks, positions and results, so you know where your investment goes.

Follow-up

3

levels we work at: local, national and international. Yours depends on who you sell to.

Sized to your market

Local SEONational SEOInternational SEO

MadisonUSAWorldwide

SEO for businesses in Madison

Home to 285,300 people on the 2024 Census Bureau estimates, Madison is the second largest city in Wisconsin. It is the 74th largest city in the United States. We have pages for 3 cities in Wisconsin.

A mid-sized city is a good fit for local SEO. People search with the city name a lot, and in most sectors there is still room near the top. Our office is in Murcia, Spain, about 7,100 km (4,400 miles) away and usually 7 hours ahead of you. We meet by video call. If your business is in Rockford, Milwaukee or Elgin, there is a page like this one for each.

Population
285,300
State
Wisconsin
Rank among US cities
74th
Time difference with our office
Murcia is usually 7 hours ahead
Distance to our office
7,100 km (4,400 miles)

Source: US Census Bureau, 2024 population estimates.

Search engine optimization in Madison, marked on the map
Madison

SEO by sector

  • Law firms

    Hardly anyone searches for "lawyer" on its own. They search for "employment lawyer in Madison" or "unfair dismissal", so we build a page for each practice area and each problem.

  • Car repair shops

    A repair shop lives off the map: "mechanic near me", "oil change", "brake repair". We work on the profile, the reviews and a page per service so you show up in Madison.

  • Veterinary clinics

    A veterinary emergency is searched from a phone and the first result gets the call. We look after the profile, the opening hours and the phone number so that first result is you.

SEO agency also in

Rockford Milwaukee Elgin Aurora Naperville Green Bay Davenport Chicago

SEO agency in Wisconsin SEO agency in the US

Our SEO work in Madison, piece by piece

SEO starts with understanding your business. Before we touch anything, we want to know what you sell, what makes you different and how your customers search for it.

  1. 01

    Technical audit

    We go through your website in depth to find what is holding it back: speed, indexing, structure and errors.

  2. 02

    Keyword research

    We study the searches that matter most to your business and how your customers make them, in your city, across the country or abroad.

  3. 03

    Content that ranks

    We rewrite and extend the important pages so they answer what people ask, in your own voice and without padding.

  4. 04

    Link building

    Links from newspapers, blogs and directories that carry weight in your sector, chosen one by one. No packages of a thousand links.

  5. 05

    Local, national and international SEO

    If you sell in Madison, we work on your Google Business Profile and the map results. If you sell nationwide, on structure and content. If you sell abroad, on a version for each market.

  6. 06

    Measuring results

    We track rankings, traffic and sales, and go through the data each month looking for the next thing worth doing.

How you climb Google, one position at a time

Someone who searches for "employment lawyer madison" or "car repair madison" rarely scrolls as far as page two. They pick from the first few names they see, and that is where you need to be.

  1. We find the searches with potential for your business.
  2. We fix what is holding your website back.
  3. We improve the key pages and content.
  4. We build authority with quality links.

Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.

What working on SEO with Vértigo is like

  1. 01

    We get to know your business

    We meet by video call to learn what you sell, who buys it and what sets you apart.

  2. 02

    Diagnosis

    We look for what is slowing your site down and where there is room to grow. You get it in writing.

  3. 03

    Monthly work

    Each month has specific technical, content and link tasks, and you know what they are before they start.

  4. 04

    Results

    We compare against the starting point and tell you, with numbers, what has changed.

How clients rate us on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

We also do this in Madison

GEO agency in Madison AI search optimization: we work so that ChatGPT, Gemini and Perplexity name your brand when people ask about your sector. Web design in Madison We design and build your site so it loads fast, sticks in the memory and turns visits into inquiries.

Frequently asked questions about SEO in Madison

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
How long does SEO take to show results?

Longer than paid ads, and usually less than people fear. Technical fixes can show within weeks. New content and links take months to count, because Google needs time to trust them. We tell you which searches should move first, so you can judge progress early.

What is the difference between SEO and GEO?

SEO is about ranking in a search engine. GEO, short for generative engine optimization, is about being named in the answer an AI assistant writes. One gives you a position in a list and the other a mention in a paragraph. We do both, and nobody can guarantee either.

Can you help my business rank on Google Maps?

Yes. We work on your business listing on Google: categories, photos, opening hours and reviews. Those are the things that decide who appears on the map when someone searches for what you offer in Madison. A profile that is complete and kept up to date is easier for Google to match with a search.

You are based in Spain. How does that work for a business in Madison?

We are based in Murcia, Spain, and work with clients abroad remotely. Meetings are by video call, in English, at a time that fits your working day. You get a report every month and can write to the team in between. We usually reply within 24 hours.

What do you need from me to get started?

Access to your website and to your analytics tools, if you have them, and an hour of your time for the first meeting. We take care of the rest and ask for your approval when it is needed, for example before publishing new content under your name.

Does SEO work for an online store?

Yes. In an online store every category and every product is a way in from Google. Putting them in a sensible order, writing descriptions of your own and making the pages load quickly is what moves the most sales. We also check that duplicate and out-of-stock pages are not getting in the way.

Shall we look at where your site stands on Google?

Tell us which website you have and what you want to achieve. We review it, look at your competitors and send you a report with what we would do first.

  • Reply within 24 hours as a rule
  • No automatic replies
  • No obligation
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