How we measure SEO work in Rockford
A report does not pay the bills. What counts is that inquiries and orders go up.
More than 200 clients have worked with us.
Vértigo is based in Murcia, Spain, and works with clients abroad by video call, in English. For your business in Rockford that means a clear SEO plan and a report every month from the people doing the work.
Featured in the Spanish press













More than 200 companies have handed us their marketing so far.
A report does not pay the bills. What counts is that inquiries and orders go up.
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things we track from start to finish, from the search to the order or the phone call.
What we measure
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lines of work that we share out month by month, according to what is holding your site back at the time.
The work
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report a month, short and free of jargon, with what was done, what changed and what comes next.
Follow-up
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levels we work at: local, national and international. Yours depends on who you sell to.
Sized to your market
Local SEONational SEOInternational SEO
RockfordUSAWorldwide
Home to 147,486 people on the 2024 Census Bureau estimates, Rockford is the fifth largest city in Illinois. It is the 185th largest city in the United States. In Illinois we cover 8 cities.
In a smaller city there is less competition on Google, so orderly work shows sooner. It is also worth ranking for searches in the nearest big city and the places around it. Vértigo is based in Murcia, Spain, usually 7 hours ahead of Rockford. We work with clients abroad by video call, in English. The same service is available in Elgin, Aurora and Madison.
Source: US Census Bureau, 2024 population estimates.
SEO by sector
Renovation work is chosen on photos and reviews. We rank one page per type of job (kitchens, bathrooms, whole homes) and per area of Rockford, each with finished projects.
The big portals own "homes for sale", but owners who want to sell search for an agency in Rockford or ask what their home is worth. That is where a local agency can win.
A firm is found through what it builds: "passive house", "loft conversion", "architect for a renovation in Rockford". Each type of project deserves its own page.
We start by listening. Once we know what you offer and how people look for it, we decide where to begin and what can wait.
We look at your site the way Google sees it: how fast it loads, which pages it can read and which errors are wasting its time.
Every sector has its own vocabulary, and it is rarely the one the company uses. We look for the words the buyer uses.
We improve your key pages and content so they answer what your customer is looking for better than anyone else does.
To Google, a link is a recommendation. We go after the ones with weight: press, trade associations and websites in your field.
If you sell in Rockford, we work on your Google Business Profile and the map results. If you sell nationwide, on structure and content. If you sell abroad, on a version for each market.
We connect your site to the measurement tools so we know which searches bring customers and which only bring visits.
Try it yourself: search for "kitchen renovation rockford" and count how many results you read before deciding. Your customers do the same when they search for "real estate agency rockford".
Illustrative simulation. Every project moves at its own pace and nobody can guarantee a specific position on Google.
We talk about your goals and look together at where your website stands on Google today.
We review your site alongside those of your competitors and tell you, in order of importance, what needs doing.
Technical fixes, content and links, in order of impact and with no filler tasks.
We look at what worked, show it to you and decide the next step together.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt depends on how competitive your sector is, on the state of your website and on what you want to achieve. That is why we begin with an audit. It gives you a prioritized list of actions and a quote written for your case, with no obligation.
The first changes tend to appear after a few months, and from there the growth builds on itself. A lot depends on the state of the site and on how hard your competitors are pushing, so we prefer to give you a time frame once we have seen it.
We do all three. A business that sells in one city, a brand that sells across a whole country and a company with its site in several languages all get the same method. Only the scale changes. In the audit we tell you which scale makes sense for you.
Not much. A first conversation to get to know the business, and the logins for the website. If analytics and Google Search Console are not set up, we install them. After that, the main thing we ask is that you answer our questions about your products and customers.
We work on those too. We call it GEO, and the aim is for AI assistants to name your company in their answers. A good part of what is done for SEO counts there as well. Nobody controls what an assistant says, so we check it regularly and tell you what we find.
Your rankings do not vanish the day you stop, because the improvements stay on your site. What you lose is momentum: no new content, no new links, and competitors who carry on tend to overtake you in time. How fast that happens depends on how hard your sector competes.
In the audit we look at the state of your site, where you rank and what the companies above you do better. You get it in writing, with no obligation.
SEO auditNo obligation
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