Audit

GEO agency in Madison

More than 200 clients trust us.

Generative engine optimization, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Madison across ChatGPT, Gemini, Perplexity and the AI results in Google.

  • Looked at by a person, not a tool
  • We reply within one working day
  • No obligation

Featured in the Spanish press

  • Cadena SER
  • COPE
  • El Español
  • La Opinión de Murcia
  • La 7 Televisión Región de Murcia
  • Murcia Plaza
  • Murcia Diario
  • Murcia.com
  • Murcia Economía
  • Élite Murcia
  • Madridiario
  • El Periódico de Ceuta
200+
clients across SEO, GEO and web design
4
places your customers ask: ChatGPT, Gemini, Perplexity and Google
24h
is how long we usually take to reply to an inquiry
34
client reviews on Google, averaging five stars

Brands that already work with Vértigo

  • PcComponentes
  • Locking
  • Destaco.es
  • PentestingTeam
  • Legitec
  • Mudanzas Grupo Unión

More than 200 companies have handed us their marketing so far.

GEO in Madison, measured in mentions

Progress shows when you compare answers. Today AI recommends other companies. The aim is that a few months from now it recommends you.

2

routes need looking after: what AI reads live and what it already knows about your brand.

How AI answers

3

checks on each question: does it name you, who does it put first and where does it get that from.

What we measure

1

monthly report with the saved answers, so you can see with your own eyes what has changed.

Follow-up

4

assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.

Where your customers ask

ChatGPTGeminiPerplexityGoogle AI

MadisonUSAWorldwide

AI answers and businesses in Madison

Madison has 285,300 residents according to the US Census Bureau estimates for 2024, which makes it the second largest city in Wisconsin. It is the 74th largest city in the United States. In Wisconsin we cover 3 cities.

In a mid-sized city an assistant often has only a short list of sources for each trade. Find out which ones it uses, get your company into them, and much of the job is done. We work from Murcia, in Spain, usually 7 hours ahead of Madison. Meetings are by video call and in English. Nearby, we also cover Rockford, Milwaukee and Elgin.

Population
285,300
State
Wisconsin
Rank among US cities
74th
Time difference with our office
Murcia is usually 7 hours ahead
Distance to our office
7,100 km (4,400 miles)

Source: US Census Bureau, 2024 population estimates.

Map of the area where we do AI search optimization for businesses in Madison
Madison

How people ask AI in Madison

  • Physical therapy clinics

    People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Madison.

  • Restaurants

    More and more visitors ask AI to plan where to eat. What it says comes from reviews, guides and local press, and that is where you need to appear.

  • Architecture firms

    People about to build ask AI about timings, permits and firms. Your projects explained with facts are the best source you can give it.

We also do AI search work in

Rockford Milwaukee Elgin Aurora Naperville Green Bay Davenport Chicago

GEO agency in Wisconsin GEO agency in the US

What our GEO service in Madison includes

GEO starts with knowing what AI says about you today. Before we touch anything, we ask each engine about your sector and check whether it names you, who it recommends and where it gets its information.

  1. 01

    AI visibility audit

    We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.

  2. 02

    Question research

    We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.

  3. 03

    Content AI can cite

    AI cites what it can summarize without getting it wrong. We turn your pages into direct answers, with your own figures and the name of whoever stands behind them.

  4. 04

    Structured data and brand

    We tidy up what AI knows about you: structured data, business profile and consistent listings, so it does not confuse you with anyone else.

  5. 05

    Mentions in the sources AI consults

    AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.

  6. 06

    Tracking mentions and citations

    A short monthly report: mentions, links, visits from AI and what we plan to do the following month.

From absent in AI answers to first recommendation

A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a physical therapist in Madison and for one about a restaurant in Madison.

  1. We ask each assistant about your sector and save the answers.
  2. We rewrite the pages that should answer those questions.
  3. We make your company details match on your website and your profiles.
  4. We work to get the press and listings in your sector to cite you.

Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.

How our AI search optimization agency works

  1. 01

    First call

    You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.

  2. 02

    Status report

    You receive a document with the answers, the sources and the actions we propose, from most to least important.

  3. 03

    Down to work

    We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.

  4. 04

    Report and adjust

    We review mentions, links and visits from AI, and decide the next step with you.

What our clients say on Google

5.0

34 Google reviews

“Friendly, effective and quick to sort things out. 100% recommended.”
Marta G. · Google review, translated from Spanish
“Without a doubt the best marketing decision I have made.”
Imelda · Google review, translated from Spanish
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
NP · Google review, translated from Spanish

More Vértigo services in Madison

SEO agency in Madison Local, national and international search engine optimization, so people find you before your competitors when they search for what you sell. Web design in Madison We design and build your site so it loads fast, sticks in the memory and turns visits into inquiries.

Common questions about AI search optimization in Madison

Can't find your question? Write to us and we'll reply within 24 hours.

Talk to the team
What is the difference between GEO and SEO?

With SEO you aim to appear near the top of the results page. With GEO you aim to be included in the answer an assistant writes. They are different jobs resting on the same things: a good website, good content and other people speaking well of you.

How do you know what AI says about my company?

We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.

Do I need to change my website to do GEO?

Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.

Can visits from AI be measured?

Yes. Visits that come from ChatGPT, Perplexity or Gemini can be separated out in your website analytics. We show them to you each month alongside the mentions, so you can see whether being named is turning into visits and inquiries.

What happens if AI says something false about my company?

It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.

Do I need SEO for GEO to work?

It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.

Find out whether AI recommends your company

The audit takes your sector, a list of questions a customer would ask and four AI engines. You get back a plain document showing where you appear today and what to do first. We usually reply within 24 hours.

  • No obligation
  • Someone on the team writes back
  • Nearly always in under a day
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