What we measure when we do GEO in Elgin
Here the result can be counted: how many times AI names your brand and how high up in the answer.
More than 200 clients trust us.
GEO, short for generative engine optimization, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Elgin, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
Featured in the Spanish press













And more than 200 clients who have already trusted Vértigo.
Here the result can be counted: how many times AI names your brand and how high up in the answer.
2
ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
3
numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
1
monthly report with the saved answers, so you can see with your own eyes what has changed.
Follow-up
4
places where we measure your brand: ChatGPT, Gemini, Perplexity and the AI answers in Google.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
ElginUSAWorldwide
The Census Bureau puts the population of Elgin at 114,701 in 2024. It is the sixth largest city in Illinois. Across the country it sits in 265th place by population. We have pages for 8 cities in Illinois.
A smaller city means fewer articles and fewer reviews for an assistant to read. Each good source that mentions your company counts for more here than it would in a big city. We work from Murcia, in Spain, usually 7 hours ahead of Elgin. Meetings are by video call and in English. The same service is available in Naperville, Aurora and Chicago.
Source: US Census Bureau, 2024 population estimates.
Three examples of GEO in Elgin
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Elgin.
Parents and students compare tutors by asking AI. We publish results, timetables and prices clearly so it has something to recommend you with.
Many people talk to AI first. Whether your practice appears when it suggests professional help depends on your profiles, your reviews and how you present yourself on your site.
AI SEO in other places
Naperville Aurora Chicago Joliet Rockford Milwaukee Madison South Bend
We measure before we change anything. The starting picture shows the answers you appear in and, for the ones that leave you out, who is there in your place.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
We list the questions that end in a company recommendation and order them by how close they are to a purchase.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
We make it clear who you are, what you do and where. It sounds minor, but it is the most common fault when an assistant describes a company badly.
AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.
We measure the visits that come from ChatGPT, Perplexity or Gemini and what those visitors do on your website, to find out whether the mentions bring customers.
A page of Google results lists around ten sites. An AI answer has room for a handful of companies. That holds for a question about a physical therapist in Elgin and for one about a math tutor in Elgin.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We ask each engine about your sector and your brand to find out where we are starting from.
We decide with you which questions to go after first and what has to change on the website to win them.
We prepare the pages AI needs in order to talk about you and work on your presence in the places it consults.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamIt depends on your starting point and on how much competition your sector has. We do the visibility audit first, which tells us how much work there is, and then send you a quote based on it. It does not commit you to anything.
With SEO you aim to appear near the top of the results page. With GEO you aim to be included in the answer an assistant writes. They are different jobs resting on the same things: a good website, good content and other people speaking well of you.
No. AI answers change from one run to the next and nobody outside controls them. What we do is raise the number of times you appear and prove it to you with the saved answers from each month, set next to the earlier ones.
Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
We analyze what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.