What we measure when we do GEO in Illinois
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
Generative engine optimization, or GEO, is SEO for the answers AI writes. The aim is to be one of the few companies an assistant names. We do this work for businesses in Illinois across ChatGPT, Gemini, Perplexity and the AI results in Google.
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They are among the more than 200 clients the agency has worked with.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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routes need looking after: what AI reads live and what it already knows about your brand.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
IllinoisUSAWorldwide
With 12,710,158 residents on the 2024 estimates and 8 cities of more than 100,000 people, there is plenty of ground to cover in Illinois. Each of those cities has its own page. The biggest of them are Chicago, Aurora and Naperville.
A regional question gives AI a wider pool to pick from than a city one. Clear facts about where you work, backed by regional press and directories, help it pick you. Vértigo is based in Murcia, Spain, usually 7 hours ahead of Illinois. We work with clients abroad by video call, in English. The same service is available in Indiana, Missouri and Iowa.
Source: US Census Bureau, 2024 population estimates.
GEO, sector by sector
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in your city.
People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.
Many people talk to AI first. Whether your practice appears when it suggests professional help depends on your profiles, your reviews and how you present yourself on your site.
GEO agency across Illinois
Chicago Aurora Naperville Joliet Rockford Elgin Springfield Peoria
The first job is to listen. We put the questions your customer would ask to each assistant and note which companies come up and which pages it uses as sources.
We check what each assistant knows about your company and whether what it says is correct. Sometimes it does name you, but describes you badly or with old details.
We collect the doubts your customer settles before buying: prices, comparisons, who to go to. Those are the questions you want to appear in.
We rewrite your key pages with clear answers, your own data and a structure that engines can read and use as a source.
We mark up your website with structured data and bring your Google Business Profile and other listings up to date, since that is where engines get the basics.
We look at which pages each assistant cites when it answers about your sector and work to get your company onto them.
A short monthly report: mentions, links, visits from AI and what we plan to do the following month.
Try it yourself. Ask ChatGPT about a physical therapist in New York and it will give you a handful of names. The same happens with a beauty clinic in New York. If you are not on that short list, you are not in the running.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
You tell us by video call what you sell and to whom, and we prepare the questions we are going to track.
We compare what AI says with your website and with the sources it cites. You get it in writing: what is missing and where to begin.
We prepare the pages AI needs in order to talk about you and work on your presence in the places it consults.
Every month we put the same questions to each engine and compare. What works gets more time and what does not gets changed.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWe do not publish prices because two projects are rarely alike. The cost follows the number of questions you want to appear in, the state of your website and how well known your brand already is. You get a written quote after the first review and can say no.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
We ask the questions a customer would ask, many times and on different days, because AI does not always answer the same way. From that set of answers comes a dependable figure for how often you appear, and you can read every saved answer yourself.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
They overlap almost completely. Different agencies and tools use GEO, AEO, LLM optimization or AI SEO for the same job, which is getting a company named in AI answers. If you are comparing proposals, look at what each one measures and delivers, since the label tells you little.
We analyze what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
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