What we measure when we do GEO in Waterford
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
More than 200 clients trust us.
GEO, short for generative engine optimisation, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Waterford, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
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More than 200 companies have handed us their marketing so far.
There are no rankings as there are in Google, but there are numbers: answers you appear in, links to your website and visits that arrive from AI.
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ways an assistant can answer: by searching the web at that moment or from what it learned months ago. We work on both.
How AI answers
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things we note for every answer: whether you appear, in what position and with which source.
What we measure
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time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
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assistants we check every month: ChatGPT, Gemini, Perplexity and Google AI.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
WaterfordIrelandWorldwide
Around 60,000 people live in Waterford. It is in the province of Munster. There are 3 cities in the province of Munster with their own page here.
A smaller city means fewer articles and fewer reviews for an assistant to read. Each good source that mentions your company counts for more here than it would in a big city. We work from Murcia, in Spain, one hour ahead of Waterford. Meetings are by video call and in English. If your business is in Cork, Limerick or Bray, there is a page like this one for each.
Population figures: GeoNames.
Three examples of GEO in Waterford
When someone asks ChatGPT for a dentist they can trust in Waterford, the answer comes from reviews, health directories and your own website. We put all three in order.
People ask AI about symptoms before they ask about clinics. If your pages answer those questions under a named, registered practitioner, you have a better chance of being the clinic it names in Waterford.
AI gets asked what a move costs and who can be trusted. Published guide rates and verified reviews carry the most weight in its answer.
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
We ask ChatGPT, Gemini, Perplexity and Google what your customer would ask, and we measure if you appear, how you are described and who gets recommended in your place.
We find out what your customers really ask AI about what you sell, in your city, nationwide or abroad.
We rewrite your key pages with clear answers, your own data and a structure that engines can read and use as a source.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.
Month by month we track which answers you appear in, which links cite you and what visits and enquiries arrive from AI.
Try it yourself. Ask ChatGPT about a dentist in Waterford and it will give you a handful of names. The same happens with a physiotherapist in Waterford. If you are not on that short list, you are not in the running.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
Content, structured data and media mentions, month by month, with tasks you know about in advance.
AI answers change often. We keep watch and react when your brand moves up or down.
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Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamGEO stands for generative engine optimisation. It is the work of getting assistants such as ChatGPT, Gemini and Perplexity, and the AI results in Google, to name and recommend your company when someone asks about what you sell. You will also see it called AI SEO or AI search optimisation.
With SEO you aim to appear near the top of the results page. With GEO you aim to be included in the answer an assistant writes. They are different jobs resting on the same things: a good website, good content and other people speaking well of you.
It depends on the assistant. Those that read the web at the moment of answering pick up changes soon, sometimes in a few weeks. Those that answer from memory need a new version of the model. That is why we work on both routes at once.
Yes. Nothing in this work requires a visit. We run the questions as a customer in Waterford would ask them, meet you by video call in English and send a monthly report. Between reports you can write to the team whenever you need to.
For the most part, yes. When AI links to your website and someone clicks, the source is recorded. What leaves no trace is the person who reads the answer and looks you up by name afterwards, which is why we also watch searches for your brand.
It happens more often than you would think. We look for where it got the wrong detail, correct it at the source and publish the right information in a way that leaves no room for doubt. Then we keep asking until the answer changes.
We analyse what AI says today about your company and your competitors, at local, national or international level. You receive a report with the actions for your brand in order of priority.
GEO auditNo obligation
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