What we measure when we do GEO in Navan
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO, short for generative engine optimisation, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Navan, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
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More than 200 companies have handed us their marketing so far.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
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paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
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numbers sum up each month: answers you appear in, links to your site and visits that arrive from AI.
What we measure
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review a month of every question we track, with before and after screenshots.
Follow-up
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answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
NavanIrelandWorldwide
Navan is home to around 34,000 people. You will find it in the province of Leinster. In the province of Leinster we cover 6 cities.
When AI cannot find details about a local business, it recommends one from elsewhere. A few clear pages, a well-kept business profile and recent reviews change that answer. Our office is in Murcia, Spain, about 1,800 km (1,100 miles) away and one hour ahead of you. We meet by video call. The same service is available in Drogheda, Swords and Dundalk.
Population figures: GeoNames.
Three examples of GEO in Navan
Many people describe their case to an AI assistant before they call a firm. If your site explains each practice area clearly, you are easier to cite when the question is about Navan.
People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.
Trips are now planned by asking AI. Whether it names your hotel depends on what guides, reviews and your own website say about you.
Each assistant finds its information in a different way. Some search the web live as they answer and others reply from what they learned in training, months ago. Knowing which one your customer uses changes the plan.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
People do not write to AI the way they type into Google. They use long sentences with context, and you need to know which ones your customers use.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
AI recommends whoever it sees recommended. We aim to get you into the articles, lists and publications it uses as references in your sector.
Month by month we track which answers you appear in, which links cite you and what visits and enquiries arrive from AI.
AI does not show a list for you to choose from. It chooses for you. When someone asks about an employment lawyer in Navan, they get a few names, and the first one has the advantage.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We check what each engine says today about your company and about your competitors.
We work out why it recommends others: what their websites have and where they are mentioned. Out comes a task list, in order.
We publish the content that is missing, correct your brand details and work to get the sources in your sector to cite you.
AI answers change often. We keep watch and react when your brand moves up or down.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamWe do not publish prices because two projects are rarely alike. The cost follows the number of questions you want to appear in, the state of your website and how well known your brand already is. You get a written quote after the first review and can say no.
With SEO you aim to appear near the top of the results page. With GEO you aim to be included in the answer an assistant writes. They are different jobs resting on the same things: a good website, good content and other people speaking well of you.
We cannot, and nor can anyone else. OpenAI, Google and the rest decide how their models answer, and those answers vary each time. Our commitment is to the work and to honest measurement: the same questions every month, with the results in front of you.
We track four as standard: ChatGPT, Gemini, Perplexity and Google's AI answers. They do not all work the same way, so we test each one separately and never assume one result applies to the others. Copilot or any other assistant can be added if your customers use it.
It helps a great deal. Several assistants run a web search before they answer, so a website that ranks well in Google or Bing has more chance of being cited. That is why we usually work on the two together.
They overlap almost completely. Different agencies and tools use GEO, AEO, LLM optimisation or AI SEO for the same job, which is getting a company named in AI answers. If you are comparing proposals, look at what each one measures and delivers, since the label tells you little.
Tell us what you do and we will ask ChatGPT, Gemini, Perplexity and Google about you. We send you the answers and what we would do to improve them.
GEO auditNo obligation
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