What we measure when we do GEO in Bray
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
More than 200 clients trust us.
GEO, short for generative engine optimisation, is the work of getting AI assistants to name your company in their answers. We do it for businesses in Bray, so that ChatGPT, Gemini, Perplexity and Google mention you when someone asks about what you sell.
Featured in the Spanish press













They are among the more than 200 clients the agency has worked with.
We ask the same questions every month and write down, for each answer, if your company is in it, how high up and which source is cited.
2
paths lead to an answer, live search and the memory of the model. Each one calls for different work.
How AI answers
3
things we note for every answer: whether you appear, in what position and with which source.
What we measure
1
time a month we repeat the same questions in each engine and compare them with the month before.
Follow-up
4
answer engines: ChatGPT, Gemini, Perplexity and the AI results in Google. We work on your brand in all of them.
Where your customers ask
ChatGPTGeminiPerplexityGoogle AI
BrayIrelandWorldwide
The population of Bray is about 34,000. It is part of the province of Leinster. In the province of Leinster we cover 6 cities.
For smaller cities AI often has little to go on and ends up recommending companies from the nearest big city. Giving it well-organised information is how you get it to name you instead. Vértigo is based in Murcia, Spain, one hour ahead of Bray. We work with clients abroad by video call, in English. If your business is in Dublin, Swords or Drogheda, there is a page like this one for each.
Population figures: GeoNames.
What we do, depending on your sector
Many people describe their case to an AI assistant before they call a firm. If your site explains each practice area clearly, you are easier to cite when the question is about Bray.
Owners ask AI about symptoms and about clinics that are open. With hours, services and reviews kept up to date, your clinic has a better chance of appearing in the answer in Bray.
People ask a lot before a treatment: does it hurt, how long does it last, what does it cost. If those answers are on your site, AI can use them and name you.
Most of this work happens outside the chat window. An assistant builds its answer from web pages, reviews, listings and press, so we look at what it finds about you in each of those and fix what is missing or wrong.
The starting point, in writing: answers you are in, answers where your brand is missing and the sources AI used for each one.
We find out what your customers really ask AI about what you sell, in your city, nationwide or abroad.
Fewer adjectives, more facts. We reorganise your website so that each page answers one specific question and answers it well.
Name, address, services and opening hours, the same everywhere. If every site says something different, AI hesitates and names someone else.
We work to get your brand talked about in the media, comparison articles and directories that engines draw their recommendations from.
Month by month we track which answers you appear in, which links cite you and what visits and enquiries arrive from AI.
More and more people ask AI before they search. It makes no difference if the question is about an employment lawyer in Bray, a gaming laptop or luggage storage in Dublin. AI names a few companies and the rest go unmentioned.
Illustrative simulation. AI answers change every time a question is asked and nobody can guarantee a specific recommendation.
We put your customer's questions to each assistant and save the answers.
You receive a document with the answers, the sources and the actions we propose, from most to least important.
We rewrite pages, put your brand data in order and seek mentions in reliable sources. Whatever carries most weight goes first.
Same questions, same method, every month. We show you the new answers next to the old ones.
5.0
34 Google reviews
“Friendly, effective and quick to sort things out. 100% recommended.”
“Without a doubt the best marketing decision I have made.”
“I am really happy with the guys at Vértigo, Jesús and Raúl.”
Can't find your question? Write to us and we'll reply within 24 hours.
Talk to the teamSEO earns you a position in a list and the click that follows. GEO earns you a mention inside an answer, sometimes with a link and sometimes without. Much of the groundwork is shared, but GEO puts more weight on what third-party sources say about your company.
Expect weeks for some answers and months for others. When an assistant looks things up online, a new page or a fresh mention can show quickly. When it relies on its training, nothing moves until the model is updated, and only the company that makes it knows when that will be.
No, and be wary of anyone who promises it. The same question asked twice can give different answers, and no engine sells that spot. What we can do is show you, month by month, how many answers you appear in and which ones we have gained.
By asking it. We prepare a list of questions from your sector, put them to each engine several times and save the answers. That shows us what repeats and what was a one-off. The same list is run again every month, so the comparison is fair.
Usually not. We work on the website you have: we improve the copy, add frequently asked questions and structured data. If something bigger were needed, such as a redesign, we would explain why before doing anything. Web design is handled by the same team.
It can be corrected, though not overnight. AI repeats what it finds, so the source of the error has to be fixed and the correct fact reinforced on your website and your profiles. With assistants that answer from training, the old version can linger until the model is updated.
In the audit you see, with screenshots, whether AI names you, who it recommends in your place and where it gets its information. There is no obligation.
GEO auditNo obligation
RequestWe will get back to you as soon as possible.